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Stefan's Naturally Aspirated Blog

What does removal of The Sun paywall mean for Publishers?

FreemiumFreemium GatewayMedia StrategyMembership ServicesNative AdvertisingNews MeteringPaywallPublisher Revenue SourcesThe SunWebsite Metering+-
2015AfBlogTheSunPaywall700

At the end of October TheSun.co.uk subscribers were informed that as of November 30th they would no longer have to pay to access content on the site. All articles, and even The Sun Goals video clip highlights service would then be free to access.

 

With News UK having paid £30m over 3 years for Premier League goal clips, surely 225,000 subscribers times £7.99 by 12 would be a significant loss? (£21.6m per year). With Ad-blockers on the rise and ad revenue increasingly ...


Publisher Revenue Streams - Are Freemium Gateways still a viable option?

Content Access MonetisationContent Access RegulationContent MeteringFreemiumFreemium GatewayMedia MonetisationPayment GatewayPaywallPublisher Revenue StreamsPublisherspublishing+-
2015AfBlgFreemiumGateway480V2

Back in May, The Media Briefing published a piece on Publishers prioritising digital development over paywalls. Obviously there is an increased risk from both Cookie Armageddon and Mobilegeddon, and both offer a significant threat to revenues. Many commentators have also noted the recent porous nature of The Sun paywall-protected website - which seems to be allowing more and more content outside its paywall.

 

The optimal approach is really the gateway / metering system which allows ...

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