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Stefan's Naturally Aspirated Blog

Facebook Commerce starting to gain momentum

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The world’s most popular website may likely become the world’s most popular marketplace. After some early intriguing experiments, more and more retailers are starting to make use of Facebook as a genuine revenue generating platform.

There is a real mix of how different companies are utilising the Facebook Store API - some, like ASOS are using Facebook as a kind of gateway for a mobile app, others like Amazon - with its Webstore Service - are providing fully integrated online stores ...

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