ao link
Affino
Remember Login
Remember Login
Remember Login
Affino 9
Affino 9

Affino 9 has arrived

Next Generation Technology

Discover More

Stefan's Naturally Aspirated Blog

The Main Reasons for Online Shopping Basket Abandonment and what to do about it

Abandoned Shopping BasketAbandoned Shopping CartAffinoAffino 7Affino Social Commerce SolutionComrzDelivery PricesecommerceEconsultancyExperianinternet retailInternet ShoppingMaximising Revenueonline retailPayPalShopping Basket Abandonmentsocial commerceTolunaQuick+-
2013CRZBlgAbandonedCart480

An interesting piece on Econsultancy indicates the key reasons for Shopping Basket abandonment, which Experian estimates is costing UK retailers £1bn+ each year. In an online survey conducted by Econsultancy and TolunaQuick, 44% of customers indicated that they had abandoned a purchase, and cited high delivery charges as the key reason.

 

Results and key questions as follows:

 

After adding items to your basket, what would make you abandon your purchase?

  • 77% - High
...

Did you find this content useful?

Thank you for your input

Thank you for your feedback

Blog Navigation
Blog Navigation

Driving business at some of the world's most forward thinking companies

Our Chosen Charity

Humanity Direct