Stefan's Naturally Aspirated Blog

The Equal Importance of Soft Marketing Power

Brand StrategyBrandingdesignDigital DesignDigital marketingMarkeitngSoft Powerwebsite design+-
2016AfBlgSoftPower700

There are several dimensions to marketing, and much like when you apply a paint brush to canvas, you use a variety of nuances in technique, touch, texture and detail to get your vision across fully dynamically. In marketing we talk about ’Push’ and ’Pull’, ’Leadership’ and ’Influence’. The classic push variety is a bold and brassy advertisement which hopefully visually punches the target audience right between the eyes - to make maximum impact. ...

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2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year