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Stefan's Naturally Aspirated Blog

12 Things To Be Aware of When Christmas Shopping Online

Christmas ShoppingChristmas Shopping PointersDigital Retailecommerceonline retailRetail Advice+-
2016AfBlgOnlineChristmasShopping700

Considering how much I buy online - pretty much every day - I think of myself as something of an online shopping expert. My mainstays are Amazon, Ebay and Ocado, but I frequently venture beyond these shores to buy goods - particularly out of Europe, North America, Hong Kong and Japan.


Over the years I must have encountered most of the odd shopping experience scenarios, and it has taught me to be ever so vigilant when buying - particularly when dealing with new / unknown-to-me vendors. Note ...


Black Friday is a great opportunity for retailers to shift old stock at appealing prices

Black FridayDigital Retailecommerceonline retailRetailRetail IndustrysalesSuper Sales+-
2015AfBlgBlackFriday700

After Americans have gorged themselves on Turkey, many of them feel the need to gorge themselves on ’bargains’ which go on sale the day after Thanksgiving. The UK has always had the Boxing Day sales, but somehow we have become entangled in Black Friday now too . Many retailers, and particularly Amazon have made a significant feature of this for several years now - even offering daily bargains in the week leading up to the big day itself.

 

For Retail / Consumer Psychologists ...


Retailers are still failing to provide a Seamless Shopping Experience

Connected BusinessDigital BusinessDigital RetailecommerceIntegrated RetailmcommerceMobile CommerceRetailSeamless ShoppingStore Connectivity+-
2015AfBlgSeamlesShopping480

I have been writing for several years now about the need for retailers to fully integrate their online / digital and in-store services - i.e. evolve a properly joined-up service solution. Most high street retailers still maintain several different disparate inventories - physical stores, online and outlet for instance. This usually means that there is typically no correlation between what you search for on your desktop or mobile and what is available in-store. It usually means that you receive ...


Is Selfridges' £40 million investment a reasonable amount for a digital retail business?

Adaptive Web DesignCost of Digital BusinessDigital BusinessDigital InvestmentDigital PlatformDigital RetailDigital Retail SolutionDigital ROIecommercehostingIBM WebSphereOmnichannelresponsive designRetail FulfilmentSelfridgesSelfridges WebsiteSelfridges Website Launch+-
2014AfBlgNewSelfridgesSite480

Last week saw the launch of the new Selfridges website, part of a £40 million investment over the next 5 years. I must say that I quite like the improved product pages - which are really snappy and contain near enough of the right details and features - I like the layout of the page too, although feature-wise overall it’s not quite up to my ideal customer user experience, as per what I posted earlier this year in my ’The Ideal Fashion Ecommerce Template’ article.

 ...

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