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Stefan's Naturally Aspirated Blog

Google still commands Lion's Share of Digital Ad Spend

AOLDarren HermanDigital Ad SpendFaceBookGoogleMicrosoftOnline Ad SpendYahoo+-
2011ComrzBlogDigitalRevenues2010M

According to the 2010 overall figures for Digital Ad Spend, courtesy of Darren Herman, of the circa $64 billion Worldwide 2010 Digital Advertising Revenues, Google is responsible for nearly half, i.e. $29 billion or circa 45.7%.

The revenues of the 5 biggest; i.e. Google + Yahoo + Microsoft + Facebook + AOL is equivalent to nearly 64% of the total market share of Online Advertising or two-thirds.

Most of these big players of course own a number of digital properties:

Google = Google + Blogger + ...

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