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Stefan's Naturally Aspirated Blog

The Essential Business Benefits of Subscription Services and Automated Renewals

Customs Acquisition CostinsightService SubscriptionsSubscription AutomationSubscription Business ModelsSubscription Renewals+-
2019AgBlgSubscriptionRenewal700-min

Most should be familiar with the concept of Customer Acquisition Costs, or CACs - where winning over entirely new customers is the most expensive process of all, while up-selling and contract / subscription renewals should take increasingly less levels of effort and maintenance. For a number of years we’ve been encouraging our own customers to move more towards subscription-style service business models which more evenly sustain a company’s cashflow.

 

The model of Service ...

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2020 41

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2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year