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Affino 9
Affino 9

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Stefan's Naturally Aspirated Blog

What Makes an Audience CRM - and how does it deliver more benefits than a regular Sales CRM

Affino Unified Business PlatformAudience CRMCRMCustomer EngagementSales & Marketing AutomationSales CRM+-
Audience CRM vs Sales CRM

The Affino Unified Business Platform is a singular holistic solution - where everything has been developed to work seamlessly together from the ground up. Right at the core of the solution sits the Affino Audience CRM which is fully directly connected to every part and aspect of the system and instantly logs every engagement, transaction and interaction in real time.

 

The Audience CRM delivers more breadth and depth of scope - with instant and immediate reactions to every user-...


10 Steps All Affino Digital Managers should be taking to Get Ahead

AffinoAffino Unified Digital Business PlatformContent MeteringContent Personalisationconversion eventsCustomer Engagementcustomer ladderPersonalisationRelated ContentResourceSales & Marketing Automationtaxonomy+-
10StepsAhead

Overall, Affino is a pretty unique tool-box of structural elements and automated processes - which not everyone yet is using to their full advantage. Understandably, this is often to do with different operational priorities and resource limitations, but by and large you don’t need to do much to improve your impact, just learn from your more successful Affino colleagues. Here follows a list of relatively straightforward tasks that all can take advantage of to advance their digital presence...


Check out our recently updated Affino Features Pages

Affino BenefitsAffino FeaturesAffino Unified Digital Business PlatformCustomer EngagementFeaturedFull-Spectrum Customer EngagementMedia Digital Business PlatformProfessional Services Digital Business Platform+-
2017AfBlgAffinoFeaturesOverview700

Over the last few months we’ve been remodelling and re-originating our ’Features’ pages to cover all the latest updates and patch releases. On the old site we handled Features somewhat differently and listed them on a more individual basis - meaning 60 or so separate articles (covering 100’s of features).

 

This time around we have largely taken a more holistic approach, and grouped Affino Features into more contextual / larger categories. We can probably ...


10 Key Affino.com Customer Engagement Elements

Affino.comContact CaptureCustomer ContactCustomer EngagementCustomer IncentivesCustomer Interactionregistration+-
2017AfBlgCustomerEngagement1x700

Customer Engagement is really about making a connection with potential and regular customers and inducing them to interact with you in one way or another. Every business relationship starts with some form of interaction - enquiry, feedback, observation with a view to capturing a prospect’s contact details, so you can communicate and incentivise further, until they are in a position where they are positively predisposed towards you. On Affino.com we use a number of element, techniques and ...


Shard Media Scales Up Credit Strategy Presence with Affino

Affino Customer Engagement PlaformAffino Unified Digital Business PlatformAffino Unified Media Business PlatformCredit StrategyCustomer EngagementeventsFeaturedFinance PublishingFinancial IntelligenceFinancial ServicesPublishing and MediaShard Media Group+-
2017CreditStratefyHome700V2

Shard Media was looking to radically overhaul its digital presence as it was very much of a rigid and non-responsive format, and in need of a significant shift forward to provide improved services for the readers, sponsors, exhibitors, speakers and across the board for Shard publications and events.

 

At the same time, there was a big need to pull together the back office into one centralised suite. This is because Shard Media runs a lot of events, and a great deal of time is spent ...


The Real Deal of Affino Sales and Marketing Automation

AffinoAffino Automated Customer LadderAffino Social Commerce PlatformAutomated MessagingAutomated TriggersConsumer IncentivesCRMCustomer EngagementCustomer ExperienceCustomer Experience Managementcustomer ladderCustomer Relationship ManagementCustomer RewardsCustomer Servicemarketing automationResourceSales & Marketing Automationsales automationSocial Connectors+-
2015AfBlgMktgAutomation480

There have been a large number of articles in the past couple of months pitching and debunking the different angles on Sales and Marketing Automation (SMA). For most companies SMA means adding yet another layer of software / systems on top of an already highly complex suite of solutions. Most articles conclude that Sales and Marketing Automation is really only for the largest of companies, that it is not practically viable for small to medium enterprises.


One of the key things we at Affino do ...

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