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Stefan's Naturally Aspirated Blog

Affino.com Site Revamp Visual Guide Whistle-Stop Tour

AffinoCoronavirusUnified Business Platformwebsite design+-
2021AFOAffinoComRevampHome700-min

At the start of the Covid period, we determined that we would need something of a lighter touch to contrast that societal darkness. And so we set out to wholly revamp the Affino.com website - to make it clearer, more streamlined, fresher, and more friendly - while rolling out various new technologies and functionalities. We greatly expanded the colour palette and introduced a number of more vibrant tones to meet that purpose.

 

I and Designer Mark Foster, with help from Lead Front-End ...


TTG Deservedly Takes Dual Honours at the 2020 Travel Media Awards - Both Print and Online Trade Publication of the Year

#SAVETRAVELAffinoCoronavirusCoronavirus HubCovid-19Digital ArchiveTravel IndustryTravel Media AwardsTTG+-
TTG Wins Travel Media Awards

2020 was both a tumultuous and momentous year for TTG as they finely honed and shored up their Travel Industry Leadership credentials with a number of major projects and initiatives. They were the first in that industry to rally the sector together via dedicated Coronavirus Hub Page and facilities. They also led the #savetravel initiative which triggered and influenced government debate. Moreover TTG introduced their new Digital Print Archive as part of their newly launched Subscription ...


High Street Stores go Dark as many become Distribution Hubs for the Coronavirus Internet Shopping Boom

CoronavirusCovid-19Dark KitchensDark StoresDistribution HubEcommerce FulfimentFulfilment CentreHigh Street Retail+-
2020AFODarkShops700-min

We are all familiar with the concept of Dark Kitchens - where restaurants as such move to windowless industrial estate premises to purely serve home-delivery orders. A number of those kitchens are a little like an office-share - where several companies operate out of the same premises and share some of the costs and resultant economies of scale.

 

The Dark Shop phenomenon is slightly different and is typified by High Street and Shopping Mall Stores like Lush - who have significant city ...


Congratulations to TTG Media for their Highly Commended Award in the Coronavirus Response Category at this Evening's PPA IPN Awards

CoronavirusCoronavrisu HubCovid-19PPAPPA Independent Publisher AwardsPPA Independent Publisher Conference & AwardsTTGTTG Media+-
2020AFPTTGPPAWinner700psd

Congratulations and commiseration are due to the ever great Team at TTG Media who’ve put in another amazing shift this year with their massive quick-witted and full-range response to the Coronavirus pandemic - being first with a proper Coronavirus Sector Hub of its kind - which galvanised an entire Travel Industry. And was then followed up with further deep-reaching initiatives, including the wide-reaching #SaveTravel Campaign.

 

No one was more deserving of recognition for their ...


The Impact of Coronavirus On Changing Consumer Behaviour and Lifestyle Habits

CoronavirusCovid-19Home DeliveryHome WorkingIn-Person EventsLife During PandemicOnline ShoppingRemote WorkingSports CasualSubscriptions & MembershipsSubscriptions Industry+-
2020AFOBlgCoronavirusImpact700V2-min

There has been a lot of speculation in the media of late about the cultural impact of Coronavirus and whether it is likely to bring lasting changes to society. Behavioural Psychologists and Marketeers will tell you about how repetition and repeat behaviour becomes habit-forming and eventually changes perceptions and the accepted norm for how things are done.

 

For instance it takes approximately 2 months of regular repeat behaviour for something to become habit-forming. A classic example...


Humanity Direct's Mission as Vital and Impactful as Ever as it celebrates 5 Years Running on Affino

Affino Chosen CharitycharitycommerceCoronavirusfundraisingHumanity DirectSales & Marketing AutomationVirtual Run+-
2020AFOBlgHumanityDirect5YA700-min

Humanity Direct is Affino’s chosen and preferred Charity Partner, and 2020 - despite all its challenges, marks the 5 Year Anniversary of our collaboration. On such an auspicious occasion we felt this would be an ideal time to catch up with our Humanity Direct colleagues and review their ongoing mission and evolution and celebrate what we had achieved together.


Pret rises up to meet Covid Reality with innovative YourPret Barista Drinks Subscription

Barista CoffeeCoffee CultureCoffee ShopCoronavirusCovid-19PretPret a MangerSubscription ServiceSubscriptions & Memberships+-
2020AFOBlgPretSubsPink(Main700-min

The near ubiquitous Coffee Shop is facing big challenges of late, as much of the population has shifted to Home-Working and has largely migrated out of city centre offices near which most coffee shops are located. The old paradigm of popping out for a barista-prepared coffee 2 or 3 times a day is significantly changed for most office workers. Let alone the fact that many people nowadays try to limit their exposure as much as they can - which means far fewer personal journeys to shops.

  ...


Home Working is now largely accepted as the Evolved and Optimal Way to Work for many Professions

Cloud ComputingCoronavirusCovid-19Home WorkingOffice SpaceVirtual Office+-
2020AFOHomeWorkingOptimal700-min

There has been something of a concerted campaign around the UK to get people back to work - rather meaning to try to get people back into working in their traditional town and city-centre offices - something that nowadays looks very much like an antiquated construct. Some years ago working from home had something of a stigma attached to it - and home-workers were often viewed as somewhat slackers and certainly not the most productive of highest echelon professionals. And even with the enormous ...


TTG's #SAVETRAVEL Campaign uses Affino Forms to Great Effect

#SAVETRAVELAffino Dynamic FormscmsCoronavirusCovid-19Save Travel CampaignTTG MediaTTG Save Travel Hub+-
TTG's #SAVETRAVEL Campaign

TTG Media is once more exercising its travel industry leadership credentials by spearheading the #SAVETRAVEL Campaign - which is petitioning the UK Government to take a more structured approach to supporting and saving jobs in the Travel Industry.

 

Other areas of the Tourism and Hospitality Sector have benefited from considerable Support from Government Agencies - restaurants in particular in this most recent month. By contrast the Government is often unwittingly exacerbating the ...


Charity Digital and Consortium Launch Commendable and Timely Heritage Digital Initiative for UK Heritage Organisations

Charity DigitalCoronavirusCovid-19Heritage DigitalMedia TrustNaomi Korn AssociatesNational LotteryThe Heritage AllianceUK Heritage+-
2020AFOHeritageDigtialHomePage700-min

With help from National Lottery funding, Heritage Digital is a 4-way consortium comprised of Charity Digital, The Heritage Alliance, Media Trust and Naomi Korn Associates. They’ve come together to help leverage their digital knowledge and expertise for the heritage sector. The Heritage sector has been much impacted by the Coronavirus pandemic, and this is just the right time to come together to help the sector get back on its feet.

 

Charity Digital specialises in training up ...

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2020 33

Driving business at some of the world's most forward thinking companies

Our Chosen Charity

Humanity Direct

And delivering industry leading awards

2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year