At the start of the Covid period, we determined that we would need something of a lighter touch to contrast that societal darkness. And so we set out to wholly revamp the Affino.com website - to make it clearer, more streamlined, fresher, and more friendly - while rolling out various new technologies and functionalities. We greatly expanded the colour palette and introduced a number of more vibrant tones to meet that purpose.
I and Designer Mark Foster, with help from Lead Front-End ...
2020 was both a tumultuous and momentous year for TTG as they finely honed and shored up their Travel Industry Leadership credentials with a number of major projects and initiatives. They were the first in that industry to rally the sector together via dedicated Coronavirus Hub Page and facilities. They also led the #savetravel initiative which triggered and influenced government debate. Moreover TTG introduced their new Digital Print Archive as part of their newly launched Subscription ...
We are all familiar with the concept of Dark Kitchens - where restaurants as such move to windowless industrial estate premises to purely serve home-delivery orders. A number of those kitchens are a little like an office-share - where several companies operate out of the same premises and share some of the costs and resultant economies of scale.
The Dark Shop phenomenon is slightly different and is typified by High Street and Shopping Mall Stores like Lush - who have significant city ...
Congratulations and commiseration are due to the ever great Team at TTG Media who’ve put in another amazing shift this year with their massive quick-witted and full-range response to the Coronavirus pandemic - being first with a proper Coronavirus Sector Hub of its kind - which galvanised an entire Travel Industry. And was then followed up with further deep-reaching initiatives, including the wide-reaching #SaveTravel Campaign.
No one was more deserving of recognition for their ...
There has been a lot of speculation in the media of late about the cultural impact of Coronavirus and whether it is likely to bring lasting changes to society. Behavioural Psychologists and Marketeers will tell you about how repetition and repeat behaviour becomes habit-forming and eventually changes perceptions and the accepted norm for how things are done.
For instance it takes approximately 2 months of regular repeat behaviour for something to become habit-forming. A classic example...
Humanity Direct is Affino’s chosen and preferred Charity Partner, and 2020 - despite all its challenges, marks the 5 Year Anniversary of our collaboration. On such an auspicious occasion we felt this would be an ideal time to catch up with our Humanity Direct colleagues and review their ongoing mission and evolution and celebrate what we had achieved together.
The near ubiquitous Coffee Shop is facing big challenges of late, as much of the population has shifted to Home-Working and has largely migrated out of city centre offices near which most coffee shops are located. The old paradigm of popping out for a barista-prepared coffee 2 or 3 times a day is significantly changed for most office workers. Let alone the fact that many people nowadays try to limit their exposure as much as they can - which means far fewer personal journeys to shops.
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There has been something of a concerted campaign around the UK to get people back to work - rather meaning to try to get people back into working in their traditional town and city-centre offices - something that nowadays looks very much like an antiquated construct. Some years ago working from home had something of a stigma attached to it - and home-workers were often viewed as somewhat slackers and certainly not the most productive of highest echelon professionals. And even with the enormous ...
TTG Media is once more exercising its travel industry leadership credentials by spearheading the #SAVETRAVEL Campaign - which is petitioning the UK Government to take a more structured approach to supporting and saving jobs in the Travel Industry.
Other areas of the Tourism and Hospitality Sector have benefited from considerable Support from Government Agencies - restaurants in particular in this most recent month. By contrast the Government is often unwittingly exacerbating the ...
With help from National Lottery funding, Heritage Digital is a 4-way consortium comprised of Charity Digital, The Heritage Alliance, Media Trust and Naomi Korn Associates. They’ve come together to help leverage their digital knowledge and expertise for the heritage sector. The Heritage sector has been much impacted by the Coronavirus pandemic, and this is just the right time to come together to help the sector get back on its feet.
Charity Digital specialises in training up ...
"Having all content and e-commerce functionality on one platform is proving highly successful. For the reader, they have a better all-round experience and more immersive engagement, where they never need to re-enter details already provided at registration."
"We're Very, Very, Very, Very Happy with our Branding and Website and really appreciate how it just all works super smoothly and efficiently all of the time."
"Affino worked with Drewry to deliver on an uncompromising and complex brief - which covered responsive CMS, fully integrated CRM, messaging, product fulfilment and subscription management. We have been impressed with the solution which has helped transform our approach to marketing and business development."
"Affino worked with TTG to deliver its new responsive-design digital business. The new solution gives TTG a more dynamic edge in an increasingly competitive environment."
"Affino worked with Briefing Media to deliver the new responsive-design FG-Insight digital business. The forward evolution of Farmers Guardian matches the increasingly important role technology plays in modern farming."
"Whilst we have always been able to see which articles have been the most popular, the new Article Report functionality allows us to instantly see which types of audiences are reading a particular article without setting up conversion events. To retrospectively interrogate this data has been a godsend and has given us a more detailed view of audience engagement with absolute ease."
"Working with Affino has been instrumental in creating the very best environment for us to engage fully with our readership.”
"Icelandair Cargo has been with Affino since 2005. Our internal customer web based on the Affino platform is well received and widely used by our customers and interacts via webservices with our Cargo Systems. The web has been upgraded throughout the years both technically and with more functionality added. Affino always delivers professionally and as promised."
"We worked with Affino for almost two years on a major website build and platform migration. It was an extremely complex project involving many bespoke elements. Affino were thoroughly responsive and communicated well throughout and their team were friendly and willing to help us achieve our ambitious goals. We’re very pleased with the modern and professional look and feel of the new website and users have been similarly impressed. Several of the bespoke elements added to the database platform have enhanced our ability to analyse our data and the platform works smoothly and reliably. Affino’s work has helped us to scale up our operations as well as grow and strengthen our brand."
"A very easy to use and highly functional experience, the new site looks fantastic - we've ended up with a great final product after a really positive and smooth running operation. Affino's support was highly responsive and always there when we needed it. And it was heartening to be on the receiving end of so much positivity from the readership"
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