Stefan's Naturally Aspirated Blog

How to Buy Better

Consumer BehaviourRetail TherapyShopping Techniques

Those that know me are aware that I’m a fairly keen shopper. And when I say keen - I really mean detail-oriented and precision- applied. Of all the different applied sciences, shopping is one of the lesser formulised ones, yet with the many inherent complexities of contemporary retail - in particular borderless digital retail / Internet. you really need some sort of checklist to ensure you avoid the multifarious and nefarious pitfalls.


I myself shop very largely online - probably...

Stefan KarlssonPopularCommentsRSS FeedContent Subscriptions

The Disingenuous Nature of Many a Customer Loyalty Scheme

Consumer BehaviourConsumer PsychologyCustomer LoyaltyLoyalty CardLoyalty ProgrammeLoyalty Scheme+-

Loyalty points and tokens exist for a particular reason - they are there to reward regular customers, and help tie in and incentivise the less committed. When they work properly, they are always clearly and transparently to hand and can be called upon instantly to swing a purchasing decision in the right direction.


You see something above your usual budget ceiling - but look, you have saved up x number of points and now the bigger total does not seem so bad after all. Versus you may ...

Stefan KarlssonPopularCommentsRSS FeedContent Subscriptions

A-Z Browser Odyssey

Brand InfluencersBrand ProfileBrand RelativesBrandingBrowser BehaviourBrowser UseConsumer BehaviourInternet Ecosystem+-

As part of our Brand Profile exercise, I encourage our Clients to visualise their customers’ ecosystems - both their working and home environments and what influencers may be active in their lives. It typically falls under the ’Brand Relatives’ part of the process, but when considering a Target Audience, one must always consider the immediate environment/s they are active within. Both in terms of what touchpoints they access regularly, and also how these may instruct and ...

Stefan KarlssonPopularCommentsRSS FeedContent Subscriptions

Did you find this content useful?

Thank you for your input

Thank you for your feedback

Blog Navigation

2018 23

Driving business at some of the world's most forward thinking companies

Procurement Leaders
Ocean Media
Shard Media Group
AOP - Association of Publishers
Law Business Research
Internet Retailing

Our Chosen Charity

Humanity Direct

And delivering industry leading awards

2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year

One Alfred Place
1 Alfred Place
off Tottenham Court Road
London, UK

Registered Office:
55 Bathurst Mews
London, UK
W2 2SB

© Affino 2018

Get In Touch

Contact Us
+44 (0)20 3393 3240
Let Us Call You Back
Contact Us
Request A Demo