Stefan's Naturally Aspirated Blog

Posted on11 March 2015 12:29 PM GMT

PPA New Talent 15 Winners

DAMeventsMediapublishingComrzMarkusSupportMagazineSectionAffinobusinessUKpicture+-
PPA New Talent 15 Winners

Our dynamic duo Markus and JC attended the PPA New Talent Awards last night and were quite overcome by the large number of friendly faces they encountered. All are of the opinion that this was a superb event, so well done to PPA for organising and Lisa Smosarski for hosting. The top picture features ’New Business Journalist of the Year’ Peter Apps (Inside Housing, Ocean Media Group) flanked by our CEO Markus Karlsson and host Lisa - hearty congratulations obviously.

 

Here is

...
More
Stefan Popular Comments RSS Feed Content Subscriptions
Comments 2 comments
Tweet Facebook LinkedIn Tumblr Pinterest Google+
Posted on26 November 2013 3:09 PM GMT

Maximising Revenue #4 - Why Empowerment and Speed of Response are essential for growing your business online

workflowWebsite ManagementComrzsocial commerceAffinocampaignsapplication barAffino 7Campaign ManagementEmpowermentSocial CRMAffino Design CentreAffino Social Commerce SolutionMaximising RevenueSpeed of ResponseAffino StructureEnd User EmpowermentWebsite Control+-
Maximising Revenue #4 - Why Empowerment and Speed of Response are essential for growing your business online

How quickly you can react to market forces is usually the dividing line between success and failure. Every opportunity is fleeting, and rarely are you the only one competing for said opportunity. In marketing, first mover advantage is often the key to seizing the deal. How much you can do in-house at but a moment’s notice is therefore crucial for your success rate.

 

If you have read ’Maxmising Revenue #1’ - you will know that Gill & Macmillan attribute the ability

...
More
Stefan Popular Comments RSS Feed Content Subscriptions
Comments 1 comment
Tweet Facebook LinkedIn Tumblr Pinterest Google+
Posted on18 November 2013 8:51 PM GMT

Maximising Revenue #3 - How Taxonomy and Recommendations are key to a successful Christmas Retail Season

KeywordsComrztaxonomyAffinoJohn LewisArgosAffino 7Affino Social Commerce SolutionMaximising RevenueChristmas GiftsChristmas TaxonomyChristmas RecommendationsArgos Gift GuideJohn Lewis ChristmasChristmas TopicsTopic AssignmentChristmas KeywordsKeyword AssignmentChristmas RetailChristmas Internet RetailChristmas Online Retail+-
Maximising Revenue #3 - How Taxonomy and Recommendations are key to a successful Christmas Retail Season

Christmas is a scary time of year for many shoppers as they have to buy gifts for the extended family - some members of which they don’t know particularly well. Even though it’s customary to ask recipients what they would like to receive, there is still usually a plethora of vague messages which leave a heavy burden on the shopper.

 

There are two ways to help out such shoppers, and usually two quite different types of shoppers actually. The first way is to set up manual

...
More
Stefan Popular Comments RSS Feed Content Subscriptions
Comments Add Comments
Tweet Facebook LinkedIn Tumblr Pinterest Google+
Posted on07 November 2013 1:30 PM GMT

Maximising Revenue #2 - Affino's Holistic Approach vs Fragmented Social Commerce

internet retailonline retailComrzsocial commerceAffinoLead GenerationAffino 7Affino Social Commerce SolutionMaximising RevenueShopping Basket AbandonmentShopping Cart AbandonmentShopping Basket Management+-
Maximising Revenue #2 - Affino's Holistic Approach vs Fragmented Social Commerce

This post was prompted by an email we received last week stating - "How much do you lose to cart abandonment?" - from a certain something company offering a very specific solution for spotting, analysing and dealing with abandoned shopping carts. This highlights two very different approaches to eCommerce sites in general - most of the sites out there are what we would determine fragmented ’bolt-ons’ - i.e. a core eCommerce / checkout system with lots of 3rd party integrations -

...
More
Stefan Popular Comments RSS Feed Content Subscriptions
Comments 3 comments
Tweet Facebook LinkedIn Tumblr Pinterest Google+
Posted on07 November 2013 1:13 PM GMT

The Main Reasons for Online Shopping Basket Abandonment and what to do about it

internet retailonline retailComrzecommercesocial commerceAffinoPayPalInternet ShoppingAffino 7Affino Social Commerce SolutionMaximising RevenueAbandoned Shopping BasketAbandoned Shopping CartShopping Basket AbandonmentEconsultancyExperianTolunaQuickDelivery Prices+-
The Main Reasons for Online Shopping Basket Abandonment and what to do about it

An interesting piece on Econsultancy indicates the key reasons for Shopping Basket abandonment, which Experian estimates is costing UK retailers £1bn+ each year. In an online survey conducted by Econsultancy and TolunaQuick, 44% of customers indicated that they had abandoned a purchase, and cited high delivery charges as the key reason.

 

Results and key questions as follows:

 

After adding items to your basket, what would make you abandon your purchase?

  • 77% - High
...
More
Stefan Popular Comments RSS Feed Content Subscriptions
Comments 2 comments
Tweet Facebook LinkedIn Tumblr Pinterest Google+
Posted on01 November 2013 1:47 PM GMT

Maximising Revenue #1 - More effective customer targeting through Multi-domain Delivery

internet retailonline retailpublishingComrzecommerceAffinoZoneAffino 7Gill & MacmillanAffino Social Commerce SolutionGill & Macmillan EducationGill & Macmillan BookseTesteTest.ieMore SuccessSounds Good PhonicsMulti-domainMulti-domain DeliveryGill & Macmillan FireworksAffino ZoneMultiple StoresMaximising Revenue+-
Maximising Revenue #1 - More effective customer targeting through Multi-domain Delivery

We were somewhat surprised to find that the majority of eCommerce platforms cannot easily be set up or extended for Multi-domain Delivery. By this I mean the ability to target different market segments - whether geographic or other specialisation, by adjusting settings on the same site licence.

The Affino Social Commerce Solution offers just such an ability out-of-the-box; we call it a ’Zone’. You can set up numerous Zones on your Affino site licence - all with different URLs or

...
More
Stefan Popular Comments RSS Feed Content Subscriptions
Comments 3 comments
Tweet Facebook LinkedIn Tumblr Pinterest Google+
Posted on23 August 2013 2:18 AM GMT

Brand Affiliation and Loyalty

ComrzAffinoBrandingO2TescoM&SOrangeVodafoneBrand AffiliationBrand LoyaltyLloyds TSBLloydsTSBEEHSBCNatWestBarclaysSantanderBritish GasCentricaEDFEONRWENpowerThames WaterAudiBMWMercedesToyota LandcruiserRange RoverLandcruiserVolkwagenSaabVolvoPorsche CayenneAldiAsdaSainsburyWaitroseOcado+-
Brand Affiliation and Loyalty

For all our Affino customers - "how do you relate to the Affino brand?" We hope that it underlines that you are adventurous, confident, creative, innovative, pioneering and smart in your decision making, forward-thinking, yet secure in the knowledge that we at Affino wholly practice what we preach and apply due care and attention to what we do. What about your relationships with other leading brands, what defines and builds long term loyalty and affiliation - which brands are more you than

...
More
Stefan Popular Comments RSS Feed Content Subscriptions
Comments Add Comments
Tweet Facebook LinkedIn Tumblr Pinterest Google+
Posted on19 April 2013 12:43 AM GMT

Affino Store Credits are the Ultimate Customer Incentives

monetisationComrzecommercesocial commerceAffinocustomer ladderconversion eventsAutomated Customer LadderAffino Customer LadderCustomer IncentivesAffino CommerceAffino Social CommerceStore CreditsAffino Store CreditsWebsite MonetisationAffino eCommerce+-
Affino Store Credits are the Ultimate Customer Incentives

The most significant of the eCommerce introductions in the Affino 7.1 release is our new Store Credits system. This of course bolsters the existing Service Credits - where Consumers are rewarded for their onsite activities with access to premium features and functions. Store Credits of course give your website a fully monetised approach to incentives.

 

Customers can accrue Store Credits in three ways - by making a purchase, similar to the Boots / Frequent Flyer / Nectar / Tesco loyalty

...
More
Stefan Popular Comments RSS Feed Content Subscriptions
Comments Add Comments
Tweet Facebook LinkedIn Tumblr Pinterest Google+
Posted on17 April 2013 11:48 AM GMT

The incredible utility of Affino Panels

design elementsComrzdesign objectsAffinoComrz DesignAffino 7Affino Design CentreAffino Design ObjectsAffino PanelsAffino DesignDesign CetreAffino Design ElementsPanelsPanel ElementsButton DEAffino DEs+-
The incredible utility of Affino Panels

My favourite introduction in the Affino 7.1 release is something I have been campaigning after for a while - Panel Design Elements.

 

The versatility and utility of Panels in Affino is really quite remarkable, as you can combine any of Affino’s 80+ Design Elements into a separate Design Object - which can pop-up from any Button DE.

 

Several sites already have made use of a Login DE as a Panel on a login button - as you can also see top right on this site. In fact the top

...
More
Stefan Popular Comments RSS Feed Content Subscriptions
Comments 1 comment
Tweet Facebook LinkedIn Tumblr Pinterest Google+
Posted on23 January 2013 12:03 PM GMT

The difference between Adaptive, Native and Responsive Web Design

website designComrzAffinomobile appsAffino 7Mobile DesignWeb DesignResponsive Web Designadaptive designnative designresponsive designinterface designweb apps+-
The difference between Adaptive, Native and Responsive Web Design

As covered in earlier blog posts, ’Responsive’ design is one of Affino’s key priorities for 2013. Affino already handles ’Adaptive’ design, but what are the differences and benefits of each of these methodologies? A key trend in current web design is that people are increasingly accessing websites via their mobile devices - i.e. smartphones and tablets. Where before desktop / laptop was king, now customers are much more likely to access a company’s services

...
More
Stefan Popular Comments RSS Feed Content Subscriptions
Comments 2 comments
Tweet Facebook LinkedIn Tumblr Pinterest Google+

Blog Navigation

Stefan Stefan
Comrz Ltd

Driving business at some of the world's most forward thinking companies

Rovio
IDG
Procurement Leaders
FG Insight
Gill
Drewry
Mash Media
PPA
AOP - Association of Publishers
Briefing Media
IMRG
Peermap
Investigo
TTG

Our Chosen Charity

Humanity Direct

And delivering industry leading awards

2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year
Twitter
Facebook
Let Us Call You Back
Contact Us
Request A Demo