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Stefan's Naturally Aspirated Blog

All Publishers need to look to Diversification and Internationalisation in 2015

Business DiversificationBusiness InternationalisationDigital MediaDigital PublishingIntegrated CommunicationsMediaMedia DiversificationMedia InternationalisationPublisherspublishing+-
2015AfBlgDiversificationInternationalisation480

A recent article on the Media Briefing quotes chief digital officer Alceo Rapagna of Italy’s RCS Media Group, who states that traditional sources of revenue are still shrinking and likely to continue to dwindle. RCS Media Group is already diversified into TV, newspapers, magazines and book publishing, yet this is still not considered sufficient to safeguard the group’s future.

 

For me a great counter-point is the growth of alternative media services such a Vice, Newsy, ...

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