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Stefan's Naturally Aspirated Blog

Why Taking Control of your First Party Data is critical for Future Success

Ad BlockersBrowser SecurityBusiness IntelligenceFirst Party DataGoogle AnalyticsPrivacy ProtectionResourceThird Party CookiesUser Security+-
2020AFOBlgFirstPartyData700-min

We witnessed a number of paradigm shifts in 2020 on the road to the ending of 3rd Party Cookie support.

 

Apple in particular was highly active on the user security front - introducing default 3rd Party Cookie Blocking right across its software portfolio. iOS 14, iPadOS 14 and macOS Big Sur all ushered in a new age of user-centric protections - to help prevent third party exploits which happen all too frequently on the internet.

 

And while Apple’s Safari and Firefox’s...


How Apple's Newly Updated Safari Browser is Exposing the Fragmented, Unstable and Unsafe Nature of many leading websites

Ad BlockersAffino GDPRappleApple SafariBrowser SecurityGDPRPrivacyUser SafetyUser Security+-
2020AFOBlgSafariBlocker700-min

Despite years of advance warning, and an already prevailing paradigm shift towards heightened user safety and explicit consent - several web properties have done little to prepare themselves for the new era of locked-down browser security. In fact I’ve almost noted a prevalence of certain websites doubling down on their misguided stance - and putting in place all manner of ad-blocker alerts pop-ups and barriers.

 

Apple Safari is now a 3rd Party Ad Blocking Analysis Blocking

...

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2020 27

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2016 British Media Awards - Technology Provide of the Year - Silver
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2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
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2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year