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Stefan's Naturally Aspirated Blog

The Most Iconic Brand Identities

Best Brand IdentitiesBest IdentsBrand IdentityBrand IdentsBrand LogosBrandingBranding SymbolismLogo DesignSymbolism+-
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The perfect logos for me are the ones distilled down to the simplest forms, using the fewest of brush-strokes, and conveying exactly the right sort of meaning to the intended target audience. I have selected 25 of the best examples of this, where the brand values, history, mission statement etc. is perfectly encapsulated and communicated in a single symbol. Some of the symbols on this page are nigh on perfect, some only work fully within certain contexts, and others suffer a little from scaling...


The Science of Brand Colours

Brand ColorsBrand ColoursBrandingBranding SymbolismColor SymbolismColour in BrandingColour SymbolismLogo ColorsLogo Colours+-
2013CRZBlogKissmetricsColourWheel800_Main700

[Color Emotion Guide adapted from KISSmetrics]

 

How your colour choices influence and shape consumer behaviour...

 

In branding, the two most popular / well known colours are ’Corporate Blue’ and ’Fire Engine Red’. Just think of Facebook, Twitter and LinkedIn on one side, and YouTube, Adobe and CNET on the other - all tech brands with well-known websites. In my ’Colours of the Web’ article you can see just how dominant blue and red are, although their online / offline applications tend to ...

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