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Stefan's Naturally Aspirated Blog

The Brand Profile Process

Brand GuidelinesBrand PersonifierBrand PositioningBrand ProfileBrand ValuesBranding+-
Brand Profile

Successful branding is almost always down to preparation and detail; very seldom is a logo or emblem plucked out of thin air. Before a Logo can be specified, a brief is required, and before a proper design brief is written, you need a detailed and well-considered Brand Profile. The Brand Profile sets down on paper all the necessary descriptive words and abstracts which fully represent the identity and personality of your brand. To get the best possible quality of results, you need to engage in ...


The 4 Pillars of Brand

Brand CreationBrand NamingBrand PillarsBrand PositioningBrand StraplineBrand StrategyBrandingCreating a BrandLogo DesignPositioning StatementPositioning StraplineStrapline+-
Brand Pillars

There’s over a billion websites in the world, shared by near enough 3 billion internet / digital media users - whether on desktop, laptop, tablet or smartphone. With such an incredible mass of properties, it is more important than ever to be able to stand out from the crowd. The transition to responsive design imposes certain limits on the framework of your interface, which means that your Logo / Brand-look-and-feel becomes more significant than ever before.

 

We see far too many ...

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