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Stefan's Naturally Aspirated Blog

A-Z Browser Odyssey

Brand InfluencersBrand ProfileBrand RelativesBrandingBrowser BehaviourBrowser UseConsumer BehaviourInternet Ecosystem+-
2016AFBlgAZOdyssey700

As part of our Brand Profile exercise, I encourage our Clients to visualise their customers’ ecosystems - both their working and home environments and what influencers may be active in their lives. It typically falls under the ’Brand Relatives’ part of the process, but when considering a Target Audience, one must always consider the immediate environment/s they are active within. Both in terms of what touchpoints they access regularly, and also how these may instruct and ...

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