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Stefan's Naturally Aspirated Blog

The Brand Profile Process

Brand GuidelinesBrand PersonifierBrand PositioningBrand ProfileBrand ValuesBranding+-
Brand Profile

Successful branding is almost always down to preparation and detail; very seldom is a logo or emblem plucked out of thin air. Before a Logo can be specified, a brief is required, and before a proper design brief is written, you need a detailed and well-considered Brand Profile. The Brand Profile sets down on paper all the necessary descriptive words and abstracts which fully represent the identity and personality of your brand. To get the best possible quality of results, you need to engage in ...

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