Stefan's Naturally Aspirated Blog

No Surprise that Apple is now the World's Most Valuable Brand

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On the latest Millward Brown BrandZ ’Global Top 100’ listing, Apple has overtaken Google by quite a significant margin. No doubt this has a lot to do with the phenomenal sales success of the iPad, as well as continuing strong retail performance across most divisions.

Our own household has slowly and steadily, not particularly deliberately, become rather Apple-fied. It started with iPods and iPhones, then a MacBook Pro or two, and now includes iMacs, iPads and Apple TV. I’m not ...

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Colours of the Web - Colour-dominance online

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Design Community COLOURlovers recently produced an interesting piece on ’Colours of the Web’ - reviewing logo colour preferences for the 100 leading web properties - in accordance with Alexa.

You can see that the full spectrum is fairly well covered all in all, but there is a significant dominance of blue and red, which funnily enough are the most popular brand / logo colours both offline and online. For a brand expert, there are no real surprises here - either by pattern or ...

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Adding Value to Intangible Assets

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In view of the declining consumption of ’solid media’ that is to say - Printed Media and CDs in particular, it is becoming ever more important to justify / qualify the cost of digital media. A whole generation has grown up with the ’Free Internet’. There are enormous numbers of digital media consumers who pay nothing for the privilege of viewing, reading, listening to or even downloading their daily fix of media.


Back in my childhood days the type and number of media ...

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World of Boutiques

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Following on from my ’New Industrial Revolution’ article, which talks about everyone being able to design and manufacture their own industrial goods; i.e. the democratization of Manufacture; I now turn my focus to retail, where everyone can set up their own Boutique online.

Before I get into the definition of a Boutique, I would just like to reflect on a number of emerging trends, particularly in the area of fashion retail. In real-world shopping malls, some of you may have come ...

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