Stefan's Naturally Aspirated Blog

Marketing 101 for All

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I often get asked for Marketing Advice by various family members, some more than others obviously, and all understandable since I am indeed a Brand Strategist and Brand Engineer. Branding and Marketing are both a Science and an Applied Art, which means there is a golden best practice standard / model which any and all marketeers can follow / apply.

 

This article will hopefully set down the markers clearly, to explain the essential fundamentals of scientific marketing.

 

Let&rsquo...

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The 5 Phases of Brand Engineering

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Branding is forever a full-time and a fully 360° vocation. It’s about seeing all the angles and dealing with them in a scientific and progressive manner. As with many task-oriented disciplines, consideration is everything, and every tiny detail can make a difference.

 

As both a University and Advertising Industry educated Marketing and Brand Specialist, I will always put the teachings of Abraham Maslow above those of Philip Kotler. The essence of Marketing is discerning and ...

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