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Stefan's Naturally Aspirated Blog

Internet Advertising is No Longer Fit for Purpose and Needs Immediate and Drastic Changes

Advertising FraudBanner AdsBot NetsConsumer ExploitationInternet AdvertisingInternet Advertising Bureau+-
2018AfBlgDangerousInternetAdvertising700-min

Internet Advertising as we know it is totally broken - it really has become the Wild Wild West and a danger to consumers and advertisers alike. In terms of the Advertisers - they are having to fend off spoofers, hackers and bot-nets and paid-for-traffic and all manner of dirty tricks being used to hike up Advertising Viewing Figures for financial gain. All this fake extra traffic is costing site owners more in terms of heavier server load, and all those ad-views supposedly being served can be ...

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