Customer Experience Platforms are all too often just a pivot on CMS or Customer Engagement Platforms, or Front-End Application Stacks even - where the CXP component is just one of several separate elements within a larger Hybrid Enterprise Stack. Whilst they do add some value, they also fall far short of a full service.

For many, a Customer Experience Platform is just a re-naming or re-branding of a core CMS which has some limited personalisation built in. But then needs to interact ...

The Affino Unified Business Platform is a singular holistic solution - where everything has been developed to work seamlessly together from the ground up. Right at the core of the solution sits the Affino Audience CRM which is fully directly connected to every part and aspect of the system and instantly logs every engagement, transaction and interaction in real time.

The Audience CRM delivers more breadth and depth of scope - with instant and immediate reactions to every user-...

The above schematic is a loose 2-dimensional interpretation of much of Affino’s customer-facing functionality with a few of the underlying processes. Its purpose is in part to illustrate just how much power is contained within a single Affino deployment, but also to demonstrate how many of your own business’s activities can be handled by the Affino platform. Note that various admin processes - including Affino’s ingenious DIY Design Centre interface have been purposely omitted...

We are in the business of building businesses - digitized / digital businesses per se, but not necessarily in the way that you might perceive, and certainly not as a fully stand-alone and independent activity. We construct business vehicles and vessels - which still need to be properly manned and skippered. Constructing the system is only the starting point, it needs to be correctly deployed for success. Just as you can buy the most technically proficient vessel to race in the America’s ...

Most business owners are already fully clear on how critical a CRM solution is for the running of a contemporary business. Many are not aware though of how much manual work and maintenance is required to support a typical CRM - something along the lines of Salesforce for instance.

A typical CRM deployment nowadays consists of significant customisation and integration work, just to get the CRM to connect or ’talk’ with your other critical business solutions. Salesforce can be a great ...

Last year, Affino development was largely focused on ramping up the Core Affino CRM - giving the heart of the system more capability, greater power and an extended reach. For most of our Clients this is already the core Business Processes tool - which harnesses key critical operational activities and seamlessly combines them through one highly connected and always-on central resource.

Unlike comparable systems, much of the business intelligence, and all of the routing is already ...

When people think of CRM, most people’s first obvious association is with a separate CRM solution like Salesforce. In Affino, the CRM is the core of a Unified Digital Business Platform - which means it is an integral part in the heart of your business solution and therefore core to the business itself. Affino channels all of a business’s key activities through a single unified platform. Whatever the benefits of utilising a CRM therefore, these are exponentially increased by ...