A recent Econsultancy feature discussed the challenges Integration poses for business growth. No matter what type of website / online business you run, there’s likely some need for Integration to provide you with the full solution you require. Ecommerce websites typically have a large number of Integration requirements - I have listed the key areas below. Integration is often a costly and time-consuming activity, and one which needs to be maintained in perpetuity. There are of course a ...
Our Affino Social Commerce Solution - soon to be version 7.5, has been around for a lot longer than many realise, and has quite an illustrious history. This article is intended to illuminate some of the highlights from Affino’s past evolution - especially for those who have not yet had the pleasure of experiencing Affino.
The roots of Affino go back to Markus’s (Affino CEO) consultancy years of 1997/8 where Affino evolved out of the somewhat more rigid ’Sunrise’...
Over the last 12 months, we have heard a lot about the need for replatforming, owing to game changers and paradigm shifts in the online retail industry. The chiefest of these is the increasing consumer shift to mobile devices and the need to provide a seamless high-level customer experience across all channels of involvement. Responsive Design will of course be essential, but there are several other key criteria which will need to be seriously considered too.
Here follows a quick ...
Many people don’t realise quite how many ways you can have to derive revenues through your online presence. In this article we focus on generating revenues from and through a website and its associated online activities. There are other ancillary monetizing streams like App creation and merchandising, but these typically require additional resources and expertise so they are omitted on this occasion.
We always encourage our solution customers to consider their own consumers&rsquo...
How quickly you can react to market forces is usually the dividing line between success and failure. Every opportunity is fleeting, and rarely are you the only one competing for said opportunity. In marketing, first mover advantage is often the key to seizing the deal. How much you can do in-house at but a moment’s notice is therefore crucial for your success rate.
If you have read ’Maxmising Revenue #1’ - you will know that Gill & Macmillan attribute the ability ...
Christmas is a scary time of year for many shoppers as they have to buy gifts for the extended family - some members of which they don’t know particularly well. Even though it’s customary to ask recipients what they would like to receive, there is still usually a plethora of vague messages which leave a heavy burden on the shopper.
There are two ways to help out such shoppers, and usually two quite different types of shoppers actually. The first way is to set up manual ...
This post was prompted by an email we received last week stating - "How much do you lose to cart abandonment?" - from a certain something company offering a very specific solution for spotting, analysing and dealing with abandoned shopping carts. This highlights two very different approaches to eCommerce sites in general - most of the sites out there are what we would determine fragmented ’bolt-ons’ - i.e. a core eCommerce / checkout system with lots of 3rd party integrations - ...
An interesting piece on Econsultancy indicates the key reasons for Shopping Basket abandonment, which Experian estimates is costing UK retailers £1bn+ each year. In an online survey conducted by Econsultancy and TolunaQuick, 44% of customers indicated that they had abandoned a purchase, and cited high delivery charges as the key reason.
Results and key questions as follows:
After adding items to your basket, what would make you abandon your purchase?
We were somewhat surprised to find that the majority of eCommerce platforms cannot easily be set up or extended for Multi-domain Delivery. By this I mean the ability to target different market segments - whether geographic or other specialisation, by adjusting settings on the same site licence.
The Affino Social Commerce Solution offers just such an ability out-of-the-box; we call it a ’Zone’. You can set up numerous Zones on your Affino site licence - all with different URLs or ...
When Affino was first launched back in 2000, the central focus was always for the site owners to have full hands-on control over their online retail environments. Affino has always been developed with a view to being a holistic Social Commerce Platform - combining Online Retail with core CMS, Community and Deep Analysis.
Here are some of the essential facets of the Affino Social Commerce Solution which give Affino users more control:
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"We're Very, Very, Very, Very Happy with our Branding and Website and really appreciate how it just all works super smoothly and efficiently all of the time."
"Affino worked with Drewry to deliver on an uncompromising and complex brief - which covered responsive CMS, fully integrated CRM, messaging, product fulfilment and subscription management. We have been impressed with the solution which has helped transform our approach to marketing and business development."
"Affino worked with TTG to deliver its new responsive-design digital business. The new solution gives TTG a more dynamic edge in an increasingly competitive environment."
"Affino worked with Briefing Media to deliver the new responsive-design FG-Insight digital business. The forward evolution of Farmers Guardian matches the increasingly important role technology plays in modern farming."
"Whilst we have always been able to see which articles have been the most popular, the new Article Report functionality allows us to instantly see which types of audiences are reading a particular article without setting up conversion events. To retrospectively interrogate this data has been a godsend and has given us a more detailed view of audience engagement with absolute ease."
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"Icelandair Cargo has been with Affino since 2005. Our internal customer web based on the Affino platform is well received and widely used by our customers and interacts via webservices with our Cargo Systems. The web has been upgraded throughout the years both technically and with more functionality added. Affino always delivers professionally and as promised."
"We worked with Affino for almost two years on a major website build and platform migration. It was an extremely complex project involving many bespoke elements. Affino were thoroughly responsive and communicated well throughout and their team were friendly and willing to help us achieve our ambitious goals. We’re very pleased with the modern and professional look and feel of the new website and users have been similarly impressed. Several of the bespoke elements added to the database platform have enhanced our ability to analyse our data and the platform works smoothly and reliably. Affino’s work has helped us to scale up our operations as well as grow and strengthen our brand."
"A very easy to use and highly functional experience, the new site looks fantastic - we've ended up with a great final product after a really positive and smooth running operation. Affino's support was highly responsive and always there when we needed it. And it was heartening to be on the receiving end of so much positivity from the readership"
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