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Stefan's Naturally Aspirated Blog

Ad Blockers getting smarter, Advertisers still crying foul!

Ad BlockersAd BlockingAdvertising IndustryAdvertising StrategyAdvertising TechnologyCookie ArmageddonOnline PrivacyPrivacy Toolspublishing+-
2015AfBlgSmarterBlockers480

There’s been a lot of news of late about what different publishers are doing about ad blockers and how B2B publications in particular are skewed much more in favour of their advertisers than their actual readership. At the start, ad blockers simply blocked off 3rd party cookies and Flash, but they’re now getting craftier and more far-reaching as concerns what types of content they block.

 

The smarter ad blockers know that advertisers are switching to animated GIFs and HTML5,...

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