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Adblocking up 30% in past year

3rd party cookiesAd BlockingAdblockersAdblockingAd-Blocking AuditCookie ArmageddonMalvertisementsMalwarePrivacy Protection+-
2017AfBlgAdBlockerGrowth700

PageFair and The New York Times recently published the most recent stats on adblocking globally. In the past year, the number of users employing ad-blocking software has risen to roughly 11% of the global Internet audience, equating to some 600 million devices.

 

Many companies have tried to outsmart adblocking or ban it in one way or another, but as we keep reiterating - adblocking is about far more than just mitigating advertising revenues. The risk of malware / malvertisements has ...

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