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Stefan's Naturally Aspirated Blog

Government Watchdog Fires Warning to Media Companies to review their Ad Tech

AdTechData ProtectionGDPRIABICOPersonal DataPrivacyProgrammatic AdvertisingReal Time BiddingRTB+-
2021AFOAdvertisingDataGDPR700-min

The UK Information Commissioner’s Office (ICO) has warned that multiple media companies are in breach of the law as regards the use and abuse of Personal Data.

 

We reported in October of last year how Covid had impacted the ICO and limited their enforcement of GDPR - to such a degree that non-compliance and Data exploitations were running rampant in the absence of any sort of punitive measures.

 

Several issues were identified in Real-Time Bidding systems and Programmatic ...


Data Regulators are failing to enforce GDPR which is leading to massive ongoing Data Breaches and Exploitations of Privacy Details

AdTechData BreachData RegulatorGDPRGoogleIABICOIrish Council for Civil LiberitesProgrammatic Advertising+-
2020AFOBlgDataBreachRegulators700-min

An ongoing investigation by the Irish Council for Civil Liberties has exposed how Google and IAB have continued to exploit EU and GDPR Law in sharing User Privacy Details with nearly 1,000 affiliated companies for further customer exploitation - and wholly without Explicit Consent as required by GDPR and EU Law.

 

It of course doesn’t help matters here that the UK’s regulator - the Information Commissioner’s Office (ICO) has effectively placed itself on hiatus for the ...

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2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year