Lots of people have a strange appreciation for what ’Marketing’ is and often conflate its key activities with Sales Lead Management and Sales Admin - where you see several joint Sales and Marketing Managers and Directors, where for me that is almost as skewed as being a Marketing and Finance Director - quite separate and different disciplines really - where one requires you to spend money and expand typically, and the other to curb activities and cut costs as an extreme example!
The Affino Unified Business Platform is a singular holistic solution - where everything has been developed to work seamlessly together from the ground up. Right at the core of the solution sits the Affino Audience CRM which is fully directly connected to every part and aspect of the system and instantly logs every engagement, transaction and interaction in real time.
The Audience CRM delivers more breadth and depth of scope - with instant and immediate reactions to every user-...
After promising to phase out Cookies at the start of 2022, Google has gone back on its commitments as its replacement FLoC solution has been almost universally opposed by major industry players and regulators - and was certainly not compliant with GDPR or CCPA regulations. It leaves Google’s post third party cookie approach in tatters and with considerable work to build a new approach with broader industry and regulatory support.
Google’s Third Party Cookie support has thus...
Let’s face it - in the content publishing world - competition has never been stiffer. Never have there been quite as many agencies and organisations involved. And most consumers are not properly aware of just how much news and features content is outsourced and handled by third party agencies, PR organisations and lobbyists - who work on behalf of major corporations and political organisations.
Most published research these days is funded by big business - seeking to influence ...
AgriBriefing’s LAMMA365 website is the Every-Day manifestation of one of Europe’s largest Trade Events - The LAMMA Agricultural Machinery Show : www.lamma365.com
This was evolved during Covid to replace and supplement the January NEC Live Event - obviously cancelled for 2021.
While not allowing potential customers to physically ’kick the tyres’ the LAMMA365 site enables pretty much all the discovery tools and collateral - besides the physical presence....
Yesterday’s Virtual PPA Awards were the most fun yet - with superbly entertaining comedy hosts Marcus Brigstocke and Jess Robinson presiding over the ceremony. There were just a few streaming glitches and some abrupt hard stops - which did nothing really to mar the experience - while I did feel some sympathy for DJ Charli Vos’s abrupt cut-off.
We feel that Affino was a tastemaker at these awards as we were the ones to set the ball rolling for The Big Issue’s hat-trick...
As a single male I make quite regular use of the various delivery service - Deliveroo, Just Eat, and Uber Eats and I have had a somewhat checkered experience of each of those over the pandemic.
In terms of the basic premise of delivery, a number of occasions have seen no delivery or vastly delayed delivery which largely resulted in the same outcome.
When ordering food home - one can reasonable expect :
The PPA Awards seem to have come around very quickly again, as it really doesn’t seem to be that long since we last participated.
This time around we are sponsoring the highly Affino-relevant PPA Innovation of the Year Award. Affino has always been all about Innovation - and our very own keynote event is of course the annual Affino Innovation Briefing. So it makes perfect sense for us to be involved in this category at the forthcoming PPA awards - due to take place virtually / ...
Affino once more partnered with AgriBriefing, to focus on the recently-launched LAMMA 365 website and digital platform - in order to showcase and debate the topic ’Digitising, Diversifying and Adding Value to Live Events’.
This was in many ways a repeat performance for Marjan Askins, Digital and Technology Lead at AgriBriefing, of her superb presentation at the Affino Innovation Briefing event (Login required) - with a tighter focus around the live events.
We had ...
Since the onset of GDPR and equally fairly recent browser privacy changes where tracking requires user consent, the bottom has sort of fallen out of the 3rd Party Cookie Stats Tracking Apps as roughly only 1 in 5 users are currently consenting to be tracked. And even dramatically with Apple’s new option to opt out of 3rd party tracking in all its apps in iOS 14.5 - with around 95% of users having opted out.
We know from our own fully incorporated Affino native site tracking and ...
"Having all content and e-commerce functionality on one platform is proving highly successful. For the reader, they have a better all-round experience and more immersive engagement, where they never need to re-enter details already provided at registration."
"We're Very, Very, Very, Very Happy with our Branding and Website and really appreciate how it just all works super smoothly and efficiently all of the time."
"Affino worked with Drewry to deliver on an uncompromising and complex brief - which covered responsive CMS, fully integrated CRM, messaging, product fulfilment and subscription management. We have been impressed with the solution which has helped transform our approach to marketing and business development."
"Affino worked with TTG to deliver its new responsive-design digital business. The new solution gives TTG a more dynamic edge in an increasingly competitive environment."
"Affino worked with Briefing Media to deliver the new responsive-design FG-Insight digital business. The forward evolution of Farmers Guardian matches the increasingly important role technology plays in modern farming."
"Whilst we have always been able to see which articles have been the most popular, the new Article Report functionality allows us to instantly see which types of audiences are reading a particular article without setting up conversion events. To retrospectively interrogate this data has been a godsend and has given us a more detailed view of audience engagement with absolute ease."
"Working with Affino has been instrumental in creating the very best environment for us to engage fully with our readership.”
"Icelandair Cargo has been with Affino since 2005. Our internal customer web based on the Affino platform is well received and widely used by our customers and interacts via webservices with our Cargo Systems. The web has been upgraded throughout the years both technically and with more functionality added. Affino always delivers professionally and as promised."
"We worked with Affino for almost two years on a major website build and platform migration. It was an extremely complex project involving many bespoke elements. Affino were thoroughly responsive and communicated well throughout and their team were friendly and willing to help us achieve our ambitious goals. We’re very pleased with the modern and professional look and feel of the new website and users have been similarly impressed. Several of the bespoke elements added to the database platform have enhanced our ability to analyse our data and the platform works smoothly and reliably. Affino’s work has helped us to scale up our operations as well as grow and strengthen our brand."
"A very easy to use and highly functional experience, the new site looks fantastic - we've ended up with a great final product after a really positive and smooth running operation. Affino's support was highly responsive and always there when we needed it. And it was heartening to be on the receiving end of so much positivity from the readership"