You are here: Home | Blogs

GDPR impact already starting to wane

Affino GDPRCyber CrimeEmail SpamGDPRInternet FraudPhishing+-
2019GPXGDPRSpam700-min

Inconsistent oversight and enforcement of the new GDPR Privacy Regulations means that spam and fraud are on the rise again. I noted that the median value of spam held in my email quarantine folder dropped from around 120-130 at its peak down to around 80 at its lowest level - which is still far from exemplary but was a significant improvement. Checking on the Spam folder more recently shows that levels have largely crept back up to near as bad as they were before GDPR was introduced - which is more than disappointing.

 

I read that cyber crimes are still increasing at a fair clip, and seasonal fraudulent activity around the Tax period is back to its worst excesses. There has been lots on news coverage recently about fake HMRC calls concerning fines or tax refunds - either designed to get victims to call super-high-charge phone lines - to be kept talking as long as possible, or worse still - to inadvertently share bank account details with criminal organisations.

 

I personally was targeted a number of times during these last few weeks - both by phone and by email in several such scam attempts. Even more worrying are reports of emails from Real Estate Agencies being intercepted and having payment details doctored - such that customers unwittingly pay monies into the fraudsters bank accounts. All this means really that you have to double and triple check every transaction with each intended recipient - and verify by as many direct means as possible.

 

A lot of this spam has been despatched in the guise of ’Legitimate Interest’ which legally though cannot outweigh ’Explicit Consent’ but still somehow does in most practical cases, as repeat-offenders are not being admonished or fined. It seems every time I order pizza even - I of course need to submit contact phone details in case the courier gets lost - but then I feel I end up with lots of suspect phone calls in the following week. I have barred hundreds of phone numbers on my iPhone and every week need to add one or two more to the list - occasionally on a daily basis.

 

There are seemingly all manner of third parties out there which have and are abusing my details - and to whom I’ve not given any consent in the slightest - and certainly not for these sorts of activities. I just don’t think we know yet how severe or significant this issue is - particularly for those of us who are fairly active online. I would estimate several hundred organisations have my details on file - most of them illegally and without my Explicit Consent.

 

Of course there has to be some balance within a business environment for the ability to carry out one’s work in a reasonable manner, but it should not be at the expense of consumer and privacy rights. We at Affino spent a good couple of years developing and implementing a comprehensive GDPR methodology and infrastructure into the core of our system and covering every key customer-facing activity. It seems though that it’s really not a level playing field out there yet.

 

There is no point in having the correct degree of customer protections if these are then not going to be enforced - it is akin to having the very best quality speeding cameras available with then no follow-up or fines. If there is no enforcement then the system simply won’t work - as is the case at the moment. There are numerous large social media and internet corporations with European Headquarters in Ireland - and not a single one has been even admonished yet - despite ample evidence of abuse and misuse.

 

I was full of hope and expectation when GDPR was first introduced - that it would keep the criminals and fraudsters better in check and significantly reduce spam and phishing expeditions, but it seems that those levels are now pretty much back to what they used to be. We really need GDPR to be properly enforced and supervised - otherwise cyber crimes and fraud will continue to rise and we the consumers will be left to foot the bill as always...

TweetFacebookLinkedInTumblrPinterestGoogle+eCard
Add New Comment
You must be logged in to comment.
82% of Browsers will soon be blocking Cookies by Default

82% of Browsers will soon be blocking Cookies by Default

Did you find this content useful?

Thank you for your input

Thank you for your feedback

Blog Navigation


2019 29

Related

82% of Browsers will soon be blocking Cookies by Default

The latest moves by Google and Firefox show how inevitable it will be that 3rd party cookies will be blocked as standard, leading to and end of the current web infrastructure as we know it.

Driving business at some of the world's most forward thinking companies

Rovio
Procurement Leaders
Ocean Media
Agribriefing
Gill
Drewry
Shard Media Group
PPA
AOP - Association of Publishers
The Stage
Riviera
Law Business Research
Internet Retailing
TTG

Our Chosen Charity

Humanity Direct

And delivering industry leading awards

2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year

Meetings:
One Alfred Place
1 Alfred Place
off Tottenham Court Road
London, UK
WC1E 7EB

Registered Office:
55 Bathurst Mews
London, UK
W2 2SB

© Affino 2019

Get In Touch

Contact Us
engage@affino.com
+44 (0)20 3393 3240
Let Us Call You Back
Contact Us
Request A Demo