You are here:  Home | Blogs

Blogs

Posted on02 December 2014 3:55 PM GMT

The Other Significant Single Customer View

social commerceAffinoAffino Social Commerce SolutionCustomer JourneyDigital BusinessOmnichannelCookie ArmageddonSingle Customer ViewOmniChanel ExperienceUnified Front-EndDigital Business SolutionDigital Management OverheadDigital Business Innovation+-
The Other Significant Single Customer View

There has been much talk of the Single Customer View these last 18 months - about providing a seamless and uniform experience for customers across all devices, platforms and touchpoints (OmniChannel)- and how it’s an essential part of any successful modern business. The Single Customer View is best illustrated by Netflix - where you initiate your customer journey on one device and then continue on a variety of devices - starting a film on your smartphone on the commute, then continuing on

...
More
Stefan Popular Comments RSS Feed Content Subscriptions
Comments Add Comments
Tweet Facebook LinkedIn Tumblr Pinterest Google+
Posted on29 October 2014 6:09 PM GMT

IMRG partner with Affino to launch the automated e-Retail Benchmarking System

social commerceAffinoIMRGDigital BusinessIMRG e-Retail IndexIMRG e-Retail Benchmarking SystemIMRG Automated e-Retail Benchmarking SystemRetail BenchmarkingRetail Performance BenchmarkingAutomated BenchmarkingAutomated Retail BenchmarkingAutomated Digital BusinessAffino Social Commerce PlatformAffino Digital Business+-
IMRG partner with Affino to launch the automated e-Retail Benchmarking System

We at Affino are very proud to share the culmination of a 9 month collaboration with IMRG. The fruits of our labours have brought forth a truly smart, automated web-enabled service for retailers, powered by our own Affino Social Commerce Platform. The full details are set out in the following recently minted press release:

 

 

London, 27 October 2014: IMRG – the UK association for e-retail – is pleased to announce the launch of the e-Retail Benchmarking System, powered

...
More
Stefan Popular Comments RSS Feed Content Subscriptions
Comments 2 comments
Tweet Facebook LinkedIn Tumblr Pinterest Google+
Posted on22 October 2014 4:36 PM GMT

Delivering a More Successful Digital Business

social commerceAffinoSocial Commerce Platformsocial commerce solutionAffino Social CommerceDigital BusinessMore Successful Digital BusinessSocial Commerce SpecialistSocial Commerce ExpertiseDigital Business ExpertiseAffino Social Commerce SoluctionDigital Business PlaformDigital Business Front-endDigtial Business AuditDigital Business Transformation PlanTransformation Plan+-
Delivering a More Successful Digital Business

One of the trickiest questions I get asked regularly is - "What exactly does your company do?". This is not for reasons of difficulty in explaining everything that we do, rather the difficulty of summarising what we do into a sufficiently short format. When I was in Iceland on vacation in September I had the additional challenge of trying to accurately translate some of those technical terms and concepts into everyday vernacular. I decided then and there that I would compose as concise an

...
More
Stefan Popular Comments RSS Feed Content Subscriptions
Comments 3 comments
Tweet Facebook LinkedIn Tumblr Pinterest Google+
Posted on30 April 2014 12:18 PM GMT

Publishers are increasingly turning to Events, Seminars, Data and Member Services

analysiscommunityeventspublishingsocial marketplacesocial commerceAffinoresearchMember ServiceseducationnetworkingrecruitmentDataelearningPersonalisationProcurement LeadersPPASeminarsBig DataCollaborationWebinarsIndustry DirectoryIndustry Benchmarking+-
Publishers are increasingly turning to Events, Seminars, Data and Member Services

The demise of traditional publishing media is well documented, and barely a month goes by without another title disappearing from the news-stand. The move to digital is now quite a few generations old, and it’s quite evident that for most publishers, simple subscription and advertising alone do not generate sufficient revenues online.

 

Publishers have to look for other sources of revenue, and the more successful ones are more and more reliant on value-added member services. Much

...
More
Stefan Popular Comments RSS Feed Content Subscriptions
Comments 2 comments
Tweet Facebook LinkedIn Tumblr Pinterest Google+
Posted on13 March 2014 9:23 AM GMT

Destination Stores have yet to be fully realised online

ecommercesocial commerceSocial RetailDestination StoreDestination ShoppingRetail EventsIn-store eventsRetail ParticipationRetail DestinationOnline Retail EventsRetail Interaction+-
Destination Stores have yet to be fully realised online

I am very fortunate to live in London from a retail standpoint - there are some really great examples of Destination Stores which continue to push the envelope of creativity and possibility. I’m going to reference 4 different examples - three current, and one recently defunct; with the purpose of showing what Online Retailers could be doing to bring more engagement and excitement into online retail.

 


Selfridges Oxford Street

 

Selfridges almost floundered in the late 80&

...
More
Stefan Popular Comments RSS Feed Content Subscriptions
Comments 1 comment
Tweet Facebook LinkedIn Tumblr Pinterest Google+
Posted on06 March 2014 11:19 PM GMT

Why all High Street Retailers need a Social Retail Solution

social commerceCustomer Incentivessocial ecommerceSocial RetailOffline to OnlineOmnichannel SolutionMember CommunityCustomer IncentivisationMember ProfilesLocalised Store CommunitiesRetail CommunitiesSocial RegistrationFull-featured Member Profiles+-
Why all High Street Retailers need a Social Retail Solution

First we need to define ’Social Retail’ and detail how it is different to what most companies consider Social Commerce to be. In its simplest form, Social Retail derives from an Integrated Community Space - with proper Facebook-like User Profiles and multiple channels of communication and participation for consumers. Most Social Commerce which you see on the web today is in the form of rather superficial social plugins, most typically - Social Media Sharing and Comments and Ratings.

...
More
Stefan Popular Comments RSS Feed Content Subscriptions
Comments 2 comments
Tweet Facebook LinkedIn Tumblr Pinterest Google+
Posted on25 February 2014 12:21 AM GMT

Meeting the Challenges of Integration

apiecommercesocial commerceintegrationAffinoAffino Smart IntegrationsAffino 7Affino Social Commerce SolutionEconsultancyEcommerce IntegrationsEase of IntegrationIntegration ConsiderationsKey IntegrationsIntegration Strategy+-
Meeting the Challenges of Integration

A recent Econsultancy feature discussed the challenges Integration poses for business growth. No matter what type of website / online business you run, there’s likely some need for Integration to provide you with the full solution you require. Ecommerce websites typically have a large number of Integration requirements - I have listed the key areas below. Integration is often a costly and time-consuming activity, and one which needs to be maintained in perpetuity. There are of course a

...
More
Stefan Popular Comments RSS Feed Content Subscriptions
Comments Add Comments
Tweet Facebook LinkedIn Tumblr Pinterest Google+
Posted on21 February 2014 10:01 AM GMT

The Ideal Fashion Ecommerce Template

online retailsocial mediaecommercesocial commercePersonal RecommendationsFashion RetailSocial SharingEcommerce TemplateDelivery and ReturnsShopping Online+-
The Ideal Fashion Ecommerce Template

Retail is increasingly moving online, although there will always be some forms of shopping more suitable for a personal hands-on experience. When I buy clothing, I always try to bear in mind the following five criteria (The 5 F’s):

  • Fabric - What is the garment made of? Is it machine-washable? How does the fabric drape? Is the fabric water resistant and breathable? How will it stand the crumple test?
  • Fit - Exactly what size and shape is the garment? How well will it fit me - is it slim
...
More
Stefan Popular Comments RSS Feed Content Subscriptions
Comments 1 comment
Tweet Facebook LinkedIn Tumblr Pinterest Google+
Posted on18 February 2014 9:26 AM GMT

Sharing is the new Ownership!

membershippublishingsocial mediasocial networkingecommercesocial commerceSubscriptionBusiness EvolutionSharing EconomyRentalUrbanisationCar PoolCar PoolingAirbnbEco-consciousRental EconomyPurchasing OptionsShared OwneshipCollective Ownership+-
Sharing is the new Ownership!

Society is going through a key step change at the moment - we’re still in the throes of a major global move to urbanisation - prices are sky-rocketing and living space is shrinking. What with wage levels largely frozen since 2008 - your typical householder has less disposable income and less space to stow their goods.

 

Several rental-type businesses are already into maturity through technical innovation - most people rent or subscribe to music and video now - via iTunes / Google

...
More
Stefan Popular Comments RSS Feed Content Subscriptions
Comments 1 comment
Tweet Facebook LinkedIn Tumblr Pinterest Google+
Posted on10 February 2014 9:11 AM GMT

10 Top Tips for Ecommerce

internet retailonline retailpublishingecommercesocial commerceFuture of Online RetailInternet ShoppingReturns HandlingEcommerce WishlistPost Purchase DissonanceRetail ReassuranceRetail SimplicityOnline Retail Rewards+-
10 Top Tips for Ecommerce

Not only am I an Ecommerce Specialist for Affino, I am also an avid International Internet shopper. I buy goods from pretty much every part of the civilised world - from USA to Hong Kong and Japan and all the major states of Europe in between (20+ countries). I have bought all manner of goods at all manner of prices / currencies and dealt with various returns processes, goods forwarding services and general customer services - including advanced goods and customs / imports handling. My day-to-

...
More
Stefan Popular Comments RSS Feed Content Subscriptions
Comments Add Comments
Tweet Facebook LinkedIn Tumblr Pinterest Google+

Blog Navigation


Affino Appoints Quang Luong as Product Director
"As CEO must say that it's been a delight to have Q"...
24 days ago
The Art of Disruption
"Love the visual. Great take on a familiar face."
24 days ago
HP accelerates the future with Multi Jet Fusion 3D Printing Technology
"Recent Dubai 3D Printed Offices: www.youtube.com/"...
28-May-2016
Affino Wins Silver at British Media Awards
"We want to give a really big thank you to all our "...
05-May-2016
Waiting

Driving business at some of the world's most forward thinking companies

Rovio
IDG
Procurement Leaders
FG Insight
Gill
Drewry
Mash Media
PPA
AOP - Association of Publishers
Briefing Media
IMRG
Peermap
Investigo
TTG

Our Chosen Charity

Humanity Direct

And delivering industry leading awards

2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year
Twitter
Facebook
Let Us Call You Back
Contact Us
Request A Demo