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Posted on02 March 2011 2:01 PM GMT

What is the correct definition for Social Commerce?

social marketplaceSocialrecommendationssocial commercebazaarvoiceGrouponLocalSocial PromotionGroup BuyingRatings and ReviewsQuestions and AnswersQ&ARetail MarketplaceInternet HubBonanzaBuzzmartShopIgniterViewpointsReevooThisNextMiloSocial Widgets+-
What is the correct definition for Social Commerce?

In a recent Blog post, I referred to Brian Solis and JESS3’s ’Conversation Prism’ where they list 7 companies as being representative of Social Commerce; as follows:

Bazaarvoice - 3d Party Widgets for Ratings / Reviews / Answers - similar to UK-based Reevoo
Groupon - Group Buying / Discounts
LivingSocial - Group Buying / Discounts
Milo - Local Shopping Marketplace (They define themselves as the Anti-Amazon marketplace - representing local retailers)
ShopIgniter - eCommerce, Social

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