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Posted on27 September 2016 11:17 PM GMT

Choosing and Buying a Guitar

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Choosing and Buying a Guitar

If you follow my annual ’Future of Music Online’ blog, you may have read that for 2016 I was looking to get more actively involved in music above simply just consuming it in vast quantities. The plan was to go down the beat-making route - utilising Ableton Live and Push. To achieve this though, I needed to fully swap over to OSX, as currently all my mobile devices are Apple, but my PC and laptop run Windows, even though my desktop is actually an iMac (Bootcamp). Various things have

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Posted on20 September 2016 4:53 PM GMT

Affino CEO Markus receives Viking Clap at 2016 TTG Travel Awards

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Affino CEO Markus receives Viking Clap at 2016 TTG Travel Awards

Last night’s annual TTG Travel Awards were attended by our CEO Markus Karlsson and CCO Jonathan Collins. Affino was there to hand out the award for Luxury Hotel & Resort Operator of the Year - which went to LUX* Resorts & Hotels. In the picture above are superb host for the proceedings John Bishop, TTG Editor Pippa Jacks, LUX* Account Manager Sarah McGlynn, and of course our illustrious leader Markus.

 

Through some happy serendipity the recipient was taking the air when

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Posted on19 September 2016 3:46 PM GMT

Are UK Guitar Stores and Technicians not as Professional as their American counterparts?

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Are UK Guitar Stores and Technicians not as Professional as their American counterparts?

As reported in a previous post, I recently got back into guitar after several years’ absence. I will do a separate later post about the decision making process which led me to my new guitar. When I received it however and in my dealings since, I have become acutely aware that the UK does not seem to adhere to the same quality standards / standards of professionalism as the USA.

 

There was some mystery as to the state of my guitar when I first received it - it was supposed to be

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Posted on19 September 2016 9:28 AM GMT

Affino and the Art of Phasing

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Affino and the Art of Phasing

When implementing an Affino Digital Business Solution, you need to have clear goals in mind before you settle on the final configuration. No matter what you select, there will always be follow-on phases to the project, as everything can of course be improved upon and refined.

 

The huge scope and scale of Affino is such that it would take a very significant time if you wanted to make use of every single element of functionality on offer. That said, when most Clients get into Affino, they

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Posted on16 September 2016 8:44 PM GMT

Rampant Gentrification is Killing the Soul of London

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Rampant Gentrification is Killing the Soul of London

I recently got back into electric guitar after an absence of nearly 30 years. I bought my first guitar (Ibanez RG440), as a teenager, in one of the then dozen or so music / instrument stores on Denmark Street, Covent Garden. At that time there were numerous studios on the street and several active guitar technicians who could do setups, customisations and repairs.

 

There are just two guitar tecs left on the row now - Tim Marten, and the aptly named Andy Gibson (nominative determinism) -

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Posted on06 September 2016 3:55 PM GMT

Responsive Websites are essential for More Traffic and Longer Sessions

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Responsive Websites are essential for More Traffic and Longer Sessions

A recent headline on Business Insider states ’Mobile Apps are now bigger than Web’ this alludes to the fact that people are more frequently accessing content via mobile smartphones and maintaining their sessions on those devices for longer. It stands to reason really that the only device you are likely to have on your person at all times is the one that is the most used. The figures now wholly quantifiably support the notion that people are spending more time accessing content via

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Posted on01 September 2016 9:45 AM GMT

The 5 Phases of Brand Engineering

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The 5 Phases of Brand Engineering

Branding is forever a full-time and a fully 360° vocation. It’s about seeing all the angles and dealing with them in a scientific and progressive manner. As with many task-oriented disciplines, consideration is everything, and every tiny detail can make a difference.

 

As both a University and Advertising Industry educated Marketing and Brand Specialist, I will always put the teachings of Abraham Maslow above those of Philip Kotler. The essence of Marketing is discerning and

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Posted on22 August 2016 7:20 PM GMT

Affino 7.5.10 Release - CRM Evolution

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Affino 7.5.10 Release - CRM Evolution

This is the biggest Affino CRM release to-date, in fact it is simply the biggest Affino release altogether. It’s been twenty months and a couple of man-decades since we started working on many of the elements which we are bringing together today.

 

The goal of this release has been to turbocharge all aspects of the CRM, sales, financial reporting and production elements in Affino. We’ve added a third dimension to the order management in Affino in the new Pro Forma Orders,

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Posted on22 August 2016 4:41 PM GMT

16 Highlights from the 2016 Rio Olympics

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16 Highlights from the 2016 Rio Olympics

Despite all the preamble, and not without incident, these olympics have turned out to be pretty special after all. The breathtaking vista of Rio - with Christ the Redeemer, Sugarloaf Mountain and Copacabana Beach combined is a sight that is unlikely to ever be beaten. Sure, there were some odd audience dynamics and questionable adjudication at times, but generally the spirit was genial and upbeat. Several World Records were broken here both in terms of medal hauls and milestone achievements. It

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Posted on19 August 2016 10:16 AM GMT

Today at long last London becomes a 24 Hour City

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Today at long last London becomes a 24 Hour City

The moment I’ve been waiting for so long is finally upon us! No more trying to hunt down expensive and elusive late-night taxis, no longer the need to brave the weird twilight zone of the night buses. After numerous false starts and several bouts of industrial action, The Night Tube is finally upon us.

 

For two nights a week, and starting on the Central and Victoria lines, Londoners now need no longer rush for that panicky last train home. From Friday through to Sunday evening,

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