Affino for Membership Organisations

Affino has a substantial record in providing Membership and Community Services from the earliest days of Social Commerce right through to the increasingly more common Membership Subscriptions and Services of today. Affino combines the core central Audience Contact Database CRM with a wide range of social interaction and networking utilities with integral Events, Collaboration, Sales & Marketing Automation and Proactive Engagement, Targeting and Messaging - all safeguarded by pervasive GDPR compliance and granular permissioning.

Single Unified Solution

Affino combines all the essential Membership, Subscription, Events, Automations and Revenue Stream elements in a single seamless solution
Unprecedented access to real-time Member stats - Single Customer View
Member lifecycle tools directly connected to Conversion Event Trackers
A more productive and efficient way to deliver Online Membership Services
Faster deployment times
Significantly reduced overheads for project launch, and ongoing maintenance
A far more robust, secure and fully pervasively GDPR-compliant infrastructure

Monetisation 

Affino covers more revenue streams that any other equivalent single solution
Affino allows every aspect of Member interaction and services provision to be monetised
At the core of the solution you have Membership Subscriptions which empower enhanced access to content, events and services
Affino delivers end-to-end marketing, sales and fulfilment
Affino provides the richest mix of digital services that can be fully segmented and combined, and precision-targeted

Automated Membership Management

Affino acts as a central hub for personal connections and relationship intelligence
Membership Subscriptions are fully automated from signups to follow-ups and renewals
It brings together different groups within the same space for universal collaboration
Affino's Core Central Database produces Single Customer Views of all activities and fully connected with GDPR compliance management
Groups can be identified, categorised and segmented ongoingly in accordance with their interests and actual onsite activities
Includes Centralised Intelligence Data Points for Contacts - including Notes and Annotations
Flexible Topic Categorisation for Precision Targeting
Full CRM functionality including Task Assignment, Notification and Reminder Management
Real-Time single-point overview with fully integrated view of Intelligence of Contact Status and Engagement with each firm

Thought Leadership

More Finely Targeted Content Marketing
Track engagement with detailed timeline, and coordinate timely and personalised follow-up
Personalised Content and Service Delivery backed up by robust Messaging Campaigns
Finely Segmented Content Streams Based on Targets' Preferences and Activities
Integrated Publishing Platform for all Thought Leadership and derived content, with tiered access and security rights for different segments, audiences or client groups

Proactive Engagement

Affino's Conversion Events - Target, Trace and Timeline Every Member's Key Salient Activity
Automated identification of key tasks for feedback and follow-up
Track Conversion Journeys / Funnels across multiple areas and activities
Extract more value from Every Content View, Personal Interaction and Engagement
Ability to generate whole new sequences of turnkey engagements on-the-fly
Co-ordinate, Manage and Stimulate Interactions with a mix of automated and manual triggers and responses, personalised messages and invites
Extensive Sales and Marketing Automation system-wide to keep all the different target groups Active and Engaged
Extensive pre and post events / webinar engagement, messaging and analysis

Affino Membership Credentials

Affino's roots have always been in online membership interaction and networking
Affino has been the platform of choice for serial award winners Procurement Leaders and TTG Media - throughout their most successful periods
Affino powers UK's AOP Association's Events and Resources and Charity Digital's Education and Knowledge Sharing Community Services
Affino also sits at the heart of CIH's Housing Events Platform and DataIQ's Data Intelligence, Education and Analytics
Industry and Sector Leaders choose Affino for its effortless scalability, ease of maintenance and productivity

Key Affino Solution Elements for Member Organisations

CRM

Fully integrated CRM which is at the core of all sales, marketing, operational, on-site, ecommerce, support and community engagement. Core Connected CRM for Single Customer Views.

Sales & Marketing Automation

Full End-to-End Audience Targeting, Onboarding and Retention Workflows. Trackers and Triggers that prompt and react to customer actions and activities and move their engagement forward.

Messaging

Fully unified messaging suite for automated content messages through to advanced promotional message campaigns

Events, Awards & Directories

Events, Seminars and Awards management with fully automated directory listings for events hubs with commercial directories and premium listings

Awards

2020 Campaign Publishing Awards - TTG Media : Business Brand of the Year

“And we've won! A huge tribute to the incredible commitment of the amazing #teamttg, not only last year but in recent months #smarterbetterfairer"

Daniel Pearce, Managing Director, TTG

2016 British Media Awards - Affino
Technology Provider of the Year - Silver

"We are delighted that our Affino site gets around ad-blocking, and altogether puts us one step ahead of our key competitors."

Daniel Pearce, Managing Director, TTG"

2014 PPA Awards - Procurement Leaders

PPA Business Media Brand of the Year - Winner*

PPA Digital Brand of the Year - Business Media - Winner*

PPA Connect 2014 Event Brand of the Year - Winner

* "Back to Back Awards - 2 Years Running"

Affino has worked side-by-side with Sigaria since 2010, transforming and improving our Procurement Leaders digital business. The ongoing evolution has helped propel Procurement Leaders to the world-wide leader in procurement intelligence that it is today.

Alex Martinez, CEO & Co-Founder, Sigaria & Procurement Leaders

Insights

Learnings from our first Affino Think Tank

06 Aug 2021by Markus Karlsson

Affino Intelligence Briefing - June 2021 Tougher to Engage Audiences

28 Jun 2021by Markus Karlsson

Automation to Elevate your Subscription Model - PPA IPN Think Tank

29 Nov 2020by Markus Karlsson

Case Studies

Drewry Case Study

Since moving across to the Affno Platform, Drewry has seen onsite registrations rise up by 200% and sign-ups to free content marketing titles and resources up by 250%. This is benchmarked against analysis undertaken 6 months before the Affino go-live date, and then following after 6 months of Affino deployment. In short, monthly registrations have trebled and free-content sign-ups have more than trebled...

"Affino worked with Drewry to deliver on an uncompromising and complex brief - which covered responsive CMS, fully integrated CRM, messaging, product fulfilment and subscription management. We have been impressed with the solution which has helped transform our approach to marketing and business development."

James Harley, Head of Marketing and Business Development, Drewry

Procurement Leaders Case Study

Compared with where Procurement Leaders were in 2010, Affino brought about an improvement in uptime from 97 to 99.9% and in the last 3 years they have seen a 376% growth in membership, accessing a wide variety of services provided through the website and by Affino. The scope and scale of the business run online has been totally transformed...