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Affino for Membership Organisations
Affino has a substantial record in providing Membership and Community Services from the earliest days of Social Commerce right through to the increasingly more common Membership Subscriptions and Services of today. Affino combines the core central Audience Contact Database CRM with a wide range of social interaction and networking utilities with integral Events, Collaboration, Sales & Marketing Automation and Proactive Engagement, Targeting and Messaging - all safeguarded by pervasive GDPR compliance and granular permissioning.

Single Unified Solution

  • Affino combines all the essential Membership, Subscription, Events, Automations and Revenue Stream elements in a single seamless solution
  • Unprecedented access to real-time Member stats - Single Customer View
  • Member lifecycle tools directly connected to Conversion Event Trackers
  • A more productive and efficient way to deliver Online Membership Services
  • Faster deployment times
  • Significantly reduced overheads for project launch, and ongoing maintenance
  • A far more robust, secure and fully pervasively GDPR-compliant infrastructure
Single Unified Solution
Monetisation

Monetisation


  • Affino covers more revenue streams that any other equivalent single solution
  • Affino allows every aspect of Member interaction and services provision to be monetised
  • At the core of the solution you have Membership Subscriptions which empower enhanced access to content, events and services
  • Affino delivers end-to-end marketing, sales and fulfilment
  • Affino provides the richest mix of digital services that can be fully segmented and combined, and precision-targeted

Automated Membership Management

  • Affino acts as a central hub for personal connections and relationship intelligence
  • Membership Subscriptions are fully automated from signups to follow-ups and renewals
  • It brings together different groups within the same space for universal collaboration
  • Affino's Core Central Database produces Single Customer Views of all activities and fully connected with GDPR compliance management
  • Groups can be identified, categorised and segmented ongoingly in accordance with their interests and actual onsite activities
  • Includes Centralised Intelligence Data Points for Contacts - including Notes and Annotations
  • Flexible Topic Categorisation for Precision Targeting
  • Full CRM functionality including Task Assignment, Notification and Reminder Management
  • Real-Time single-point overview with fully integrated view of Intelligence of Contact Status and Engagement with each firm
Automated Membership Management
Thought Leadership

Thought Leadership

  • More Finely Targeted Content Marketing
  • Track engagement with detailed timeline, and coordinate timely and personalised follow-up
  • Personalised Content and Service Delivery backed up by robust Messaging Campaigns
  • Finely Segmented Content Streams Based on Targets' Preferences and Activities
  • Integrated Publishing Platform for all Thought Leadership and derived content, with tiered access and security rights for different segments, audiences or client groups

Proactive Engagement

  • Affino's Conversion Events - Target, Trace and Timeline Every Member's Key Salient Activity
  • Automated identification of key tasks for feedback and follow-up
  • Track Conversion Journeys / Funnels across multiple areas and activities
  • Extract more value from Every Content View, Personal Interaction and Engagement
  • Ability to generate whole new sequences of turnkey engagements on-the-fly
  • Co-ordinate, Manage and Stimulate Interactions with a mix of automated and manual triggers and responses, personalised messages and invites
  • Extensive Sales and Marketing Automation system-wide to keep all the different target groups Active and Engaged
  • Extensive pre and post events / webinar engagement, messaging and analysis
Proactive Engagement
Affino Membership Credentials

Affino Membership Credentials

  • Affino's roots have always been in online membership interaction and networking
  • Affino has been the platform of choice for serial award winners Procurement Leaders and TTG Media - throughout their most successful periods
  • Affino powers UK's AOP Association's Events and Resources and Charity Digital's Education and Knowledge Sharing Community Services
  • Affino also sits at the heart of CIH's Housing Events Platform and DataIQ's Data Intelligence, Education and Analytics
  • Industry and Sector Leaders choose Affino for its effortless scalability, ease of maintenance and productivity

Key Affino Solution Elements for Member Organisations

CRM

CRM

Sales & Marketing Automation

Sales & Marketing Automation

Messaging

Messaging

Events, Awards & Directories

Events, Awards & Directories

Awards

2020 Campaign Publishing Awards - TTG Media : Business Brand of the Year

“And we've won! A huge tribute to the incredible commitment of the amazing #teamttg, not only last year but in recent months #smarterbetterfairer"

Daniel Pearce, Managing Director, TTG

2016 British Media Awards - Affino
Technology Provider of the Year - Silver

"We are delighted that our Affino site gets around ad-blocking, and altogether puts us one step ahead of our key competitors."

Daniel Pearce, Managing Director, TTG"

2014 PPA Awards - Procurement Leaders

PPA Business Media Brand of the Year - Winner*

PPA Digital Brand of the Year - Business Media - Winner*

PPA Connect 2014 Event Brand of the Year - Winner

* "Back to Back Awards - 2 Years Running"

Affino has worked side-by-side with Sigaria since 2010, transforming and improving our Procurement Leaders digital business. The ongoing evolution has helped propel Procurement Leaders to the world-wide leader in procurement intelligence that it is today.

Alex Martinez, CEO & Co-Founder, Sigaria & Procurement Leaders

Case Studies

Drewry Case Study

Since moving across to the Affno Platform, Drewry has seen onsite registrations rise up by 200% and sign-ups to free content marketing titles and resources up by 250%. This is benchmarked against analysis undertaken 6 months before the Affino go-live date, and then following after 6 months of Affino deployment. In short, monthly registrations have trebled and free-content sign-ups have more than trebled...

"Affino worked with Drewry to deliver on an uncompromising and complex brief - which covered responsive CMS, fully integrated CRM, messaging, product fulfilment and subscription management. We have been impressed with the solution which has helped transform our approach to marketing and business development."

James Harley, Head of Marketing and Business Development, Drewry

Procurement Leaders Case Study

Compared with where Procurement Leaders were in 2010, Affino brought about an improvement in uptime from 97 to 99.9% and in the last 3 years they have seen a 376% growth in membership, accessing a wide variety of services provided through the website and by Affino. The scope and scale of the business run online has been totally transformed...

"Affino has worked side-by-side with Sigaria since 2010, transforming and improving our Procurement Leaders digital business. The ongoing evolution has helped propel Procurement Leaders to the world-wide leader in procurement intelligence that it is today."

Alex Martinez, CEO & Co-Founder, Sigaria & Procurement Leaders

Get In Touch

Contact our digital business development specialists for further insights into Affino usage and adoption.

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Driving business at some of the world's most forward thinking companies

Our Chosen Charity

Humanity Direct

And delivering industry leading awards

2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year