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Triple Targeted Responsive Campaigns


What is it?

Auto-scaling, topic and preference -targeted, adblocker-resistant campaign delivery. Individual campaign slots can show different media based on screen size, topicality of content and user preferences. All served up from the core system and indistinguishable contentc, media and code-wise from other non-promotional content.

The Key Constituent Parts

The Key Constituent Parts
  • Campaign Themes - Seven campaign placement slots per page, each can have multiple Campaigns assigned
  • Campaign Placement Areas - Design Object Campaign Slots can be fit into the interface wherever you need them
  • Campaigns - Creative Control-Layers / Containers - can auto-scroll through several included Creative Media
  • Creatives - The actual individual Ads / Media
  • Advertisers - Customer Account Control Layer to regulate Impressions and Clicks and for personalised reporting
  • Campaign Analysis - Campaign Stats for Campaigns, Creatives and Advertiser - %Impressions, CTRs etc. accessible to Accounts for their own campaigns
  • Design Objects - The page design layout grids which anchor your banner placement areas
  • Topics / Taxonomy - The vital connective element which is used to target ads against content and navigation, as well as for users interest preferences

How is it different?

How is it different?

Affino's Campaign system is totally at one with the core site experience - in coding terms - indistinguishable from other content and media. Meaning you can target a much larger audience and achieve a significantly higher rate card. Because of its integral nature and targeting abilities, it can be synced with navigation and channel / article topics or be served up based on User's registered preferences. You can also apply an additional permissions layer to target different streams of logged-in users.

Serving Suggestions and Examples

Serving Suggestions and Examples

A number of ad-supported publishing sites run on Affino, including:


What are the Benefits?

  • Larger real audience / greater penetration
  • Higher Rate Card, with campaign prioritisation
  • More relevancy for ads, therefore more likelihood of meaningful impressions and clicks
  • Ability to serve up optimal formats of ads for all conditions
  • Enhanced customer experience
  • Safer and more reliable advertising environment
  • More robust and consistent ad delivery - higher persistence

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Affino Contacts

Markus Karlsson

Markus Karlsson

Quang Luong

Quang Luong

Stefan Karlsson

Stefan Karlsson

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2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year

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