Affino Sales and Marketing Automation is a system-wide solution which builds upon key consumer psychology motivators, and anchors them to a ’Customer Ladder’ methodology, whereby customers are identified as being at one of 5 different stages of progress - Suspect > Prospect > Customer > Regular > Advocate.
Affino then utilises a number of what we call ’Conversion Event Triggers’ (50+). These elements capture and track customer contacts, incentivise, motivate, recognise and reward those customers and help elevate them up the Customer Ladder. There are a variety of follow-on actions and resultant effects that each Conversion Event can trigger, they can be used individually or daisy-chained together into workflows.
In effect you have a mechanism to track and react to any of your customers’ key contact activities - whether passive (remember login) or active - interactions and transactions. Affino uses elements of Abraham Maslow’s ’Theory of Human Motivation’ / Hierarchy of Needs - to incentivise customers to gradually move up the Customer Ladder - this is done both by public recognition - e.g. badges and leaderboards, as well as privately via loyalty points / monetary credits and other forms of reward.
The principal parts of the Sales & Marketing Automation are the 50+ Conversion Event Triggers - which we will list below, there is though automation in several other component parts of Affino, which are both integral to those Conversion Events, as well as automations in their own right:
Most Sales & Marketing Automation is in Enterprise Stack Add-on Format - i.e. by way of expensive third party integration. The Affino Automated Customer Ladder is unique in being fully baked into the very core of the central content, media and engagement serving platform. Affino is also revolutionary in how everything is interconnected and inter-related - and the granularity to which things can be defined. The combination of the whole affords incredible synergies not available anywhere else.
Moreover Affino sits on top of a sound consumer behaviour principles by way of the Abraham Maslow -influenced Customer Ladder methodology. Everything in Affino is also served up centrally and natively for deeper and more instant diagnosis and trend identification.
Affino Automation is also not just limited to Sales & Marketing, but covers every part of this extensive platform.
Near enough all our customers deploy the Customer Ladder in some way - even as simply as just to track views on a few critical pages - in fact as we do on the Affino.com site. Of course the various Conversion Event Triggers need to be set up, but the pay-off is spectacular, especially when on Single Customer View / Single User View per above example.
We encourage you all to book a demonstration to witness first hand how revolutionary Affino is in this regard.