Total Sales and Marketing Automation

The principal parts of the Sales & Marketing Automation are the 50+ Conversion Event Triggers - which we will list below, there is though automation in several other component parts of Affino, which are both integral to those Conversion Events, as well as automations in their own right:

• Customer Ladder Profile/s - Essentially Groups of selected Conversion Events
• Customer Ladder Analysis - Multi-screen Analysis for Customer Ladder, Conversion Events and User Badges and Points
• Conversion Events - The 50+ activity trackers and triggers - core to automation - see full list below, advanced targeting, sequencing, security, inclusions and exclusions, notifications and incentives built into each event
• Conversion Funnels - Daisy-chained Conversion Events deployed as progressive funnel to track and identify certain customers
• Campaigns - Ad Campaigns use Topics and Security for enhanced targeting
• Messaging - Various automations on newsletters, notifications and alerts - based on demographic criteria - birhday, age etc. as well as specific actions - like abandoned shopping basket
• Contact Capture - Capturing and segmenting customers from transations
• Contact Lists - A key means of customer profiling and targeting, prospects can automatically be added to and removed from contact lists based on their activities, including multiple pipelines for incoming leads
• Lead Generation - Utilising Conversion Event triggers to prompt sales team activities
• Topic List / Taxnomy - Topics are an essential element for setting customer / user preferences and targeting absolutely relevant content
• Security - An additional control and targeting layer for logged-in users, can also be used as a reward or blocker