Affino’s Message Campaigns allow you to package content from your site - in both formal and informal frameworks - and send as SMS or email - to be received and read on a vast variety of devices - both static and on the move.
Within the modern dynamic there are essentially 3 types - Personal Message, SMS and Premium Responsive. The most recent of the three and last mentioned, makes use of 4 default templates which can be customised - Simple, Article Listing, Catalogue Item Listing, and Recruitment Listing. Several Clients have made their own templates or commissioned further custom varieties from Affino.
As with everything in Affino, Messages are seamlessly ingrained with everything else in the system which as always makes for some unique synergies and gives you more utility in what you can do before and after.
Most companies these days use Mailchimp, Adestra and similar third party plugin platforms for their message campaigns. Affino's unified and holistic platform approach extends to every area of company activity, meaning that Affino Message Campaigns are seamlessly baked into the core system - i.e. hard-wired to the CRM, Analytics and CMS and DAM engines as well as of course Sales & Marketing Automation for real-time targeting.
This means that messages in Affino can be fully automatically triggered by all manner of activities. Then can be sent out on a schedule - i.e. daily or weekly latest news, the can be sent out on an occasion - birthday or particular milestone even as set up on either Message Campaign or via Conversion Event.
Via the Message Templates, you can craft any format of message to suit any occasion. Affino takes all of the hard work out of it. With other systems you need to rely on separate databases and various degrees of integration. While with Affino it's all just there out-of-the-box and waiting to be used.
Affino has a far lower overhead for operations and systems maintenance as everything is seamlessly baked into the same unified platform. Because of how it is set up, and the 50+ Conversion Events amongst other forms of automation - Affino has certain synergies and abilities that just can't be found anywhere else. For sure there are mailing systems with greater individual mailing-specific feature sets, but none that can match Affino for overall scope and ability.
As featured on this page, several clients use Affino Campaign Messages to great effect - sending out daily, weekly and monthly updates on all manner of things - including recruitment opportunities, financial indexes and late breaking news.