The way Affino serves up Content, Media and Promotional Elements including Ads and Campaigns - wholly seamlessly and within the same platform. Essentially, the code for promotional elements is indistinguishable from other content and media, meaning that absolutely everything displays through to the end-user - regardless of whether they are using an adblocker or similar privacy tool. Affino is also able to track 100% of the audience with full integrated analytics.
Affino, in being a Unified digital platform, channels everything universally through the same system. This means that everything is served up more uniformly and robustly and more intact.
Comparable solutions are typically enterprise software stacks which integrate a number of disparate systems together - which means that there are typically overt differences between how different content and functional elements are served up. This separation means they can be more easily intercepted by ad blockers, and need constant maintenance updates to ensure everything still works together, let alone works efficiently and optimally.
Not only does Affino server everything centrally and natively, by its very nature it means that more of the content gets through to the directly targeted end user, and more data and intelligence is gathered along the way. Only Affino can offer this total unified experience.
All Affino Clients use several parts of the system, none more so than Procurement Leaders, who utilise near enough every part of the Affino Platform: