Customer Engagement is how businesses connect with their regular and prospective customers in the digital domain. In general, the more ways you can elicit some form of contact or interaction the better. This covers more active primary means like unique / special offers and calls to action, as well as secondary more passive functions like newsletters, subscriptions and content metering.
Much of this has to do with how you set up your site, but also what feature set you have at your disposal to accomplish the various trigger events. Affino’s true advantage comes from its strength in both depth and breadth of function, particularly in the area of Sales and Marketing Automation, which with its 50+ Conversion Events cover a very wide array of scenarios.
Part of engagement is also being able to communicate on more personal and personable terms - after all - people relate best to people. So Affino makes use of a number of social utilities - public user profiles and avatars to connect content, features and services with recognisable and approachable personalities.
With the way digital business has evolved - especially in terms of global reach, it is increasingly up to various automations to track and handle customers outside of active office hours. Customer Engagement is no longer a nice-to-have really, it is quite the business essential these days.
Affino's greatest strength has always been in its broad and holistic approach. You simply have more functionality on-tap from a single system. All elements and components are seamlessly connected, allowing for far more synergies in how these can be deployed.
Customer Engagement is about how many ways you can connect with and incentivise your existing and potential customers, and also how personable and refined you can make those incentives / offers / calls to action. Affino is pretty unique in how it pervasively uses topics throughout the system - enabling high levels of personalisation.
What's more is that with so many activities innately connected together, you can daisy-chain Conversion Events in very particular ways - allowing for unique combinations in how to appeal to and connect with your customers.
You have more ways to connect, more ways to communicate and more ways to follow-up. Looking at all the constituent parts on offer and how they seamlessly and effortlessly dovetail into each other - all run through a singular database and singularly powerful Core-Connected CRM - translates into having all the means at your disposal, and a relatively easy path to maintaining all those activities.
On top of all this you have Affino's Dynamic Design Centre - which allows you to design, hone and refine your user interface / user experience to the nth degree. There is no other single system that gets anywhere close to Affino's full-spectrum abilities. The only alternative would be using a highly intricate integrated enterprise stack, which means multiple databases, multiple interfaces, highly complex and fragmented user journeys - with higher overheads and more difficulty to manage.
All Affino sites deploy some degree of Customer Engagement, some more than others. Top example is probably Procurement Leaders - The Professional Service Resource for Chief Procurement Officers. No site utilises more Affino functionality than this one - providing the full range of professional member services - networking, collaboration, jobs, events, training and various other resources. There are all manner of engagement triggers peppered through the many different business channels / site areas. You will see Content Metering employed on roughly one third of all Affino sites - including FG Insight. And you will see personalisation and personal avatars on a significant proportion too. We recommend you check out: