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Extended Modular Events

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What is it?

Affino handles events somewhat differently to most systems. Moreover there is a different philosophy at play here, with the value and worth of a digitally managed event being extended well beyond the few weeks of lead-in, actual event and follow-up. Many Events systems look to charge licence fees per event domain per year. While for Affino, Events are just another kind of content which can be enhanced by sales and marketing automation, extended engagement and monetisation.

 

The idea behind Affino Events is to create perpetual spaces with proper communities and services attached - where like-minded consumers or professionals can ’meet’ year-round - be influenced and influence each other. Of course it’s understood too that some events really are momentary, or of secondary importance, and we make accommodations for those too - allowing a variety of events listings and directories to be created. Essentially, you can make these as simple or full-service as you like, and events can be free or paid-for using Affino’s seamless Ecommerce elements.

 

Affino uses a smart system of principally Design Elements, Topics and Grouped Articles and Steps to allow you to pull together all manner of different events in the format you need - this covers Exhibitions, Awards, Conferences, Seminars and Shows to name the main types. All of these can benefit from Affino’s extended range of functionality and services - bringing relevant social and commercial functions to play without additional outlay.

 

Some of our Clients - like Procurement Leaders do a lot of customisations for their events, while the majority of Clients find enough versatility in the core components to achieve what they want with the standard options.

The Key Constituent Parts

The Key Constituent Parts

(alphabetical)

  • Article Channel Type - Certain types of events are created just using standard Articles and applying certain attributes, like Topic colour-coding for Conferences - per above
  • Award Entry Channel Type - Dedicated Channel Type for Awards
  • Awards Management - Ability to manage nominations and assign category winner
  • Awards Profile - Advanced configuration options for Awards
  • Catalogue Item - set a price and delegate capture on the event to sell it and capture the delegate attendees
  • Conversion Events - Use Affino's Sales & Marketing Automations to leverage your Events, track and target Event attendee activities
  • Ecommerce - Monetise your events in a variety of way via built-in checkout
  • Event Channel Type - The main Channel Type for displaying Events
  • Event Profile - Advanced configuration options for Events
  • Responsive Advanced Article Presentation Style - Regular Article Template can be used for several types of Events
  • Responsive Advanced Event Presentation Style - Dedicated Events Template gives you unique Step 'block-stacking' abilities
  • Responsive Directory Presentation Style - when used with the Section Scoped Search lets you quickl create exhibitor directories
  • Responsive Simple Event Presentation Style - Dedicated Events Template for quick and simple events
  • Responsive Smart Article Listing Template - The Regular Smart Article Listing Grid is used for most types of Events
  • Seminar Profile - Advanced configuration options for Seminars
  • Smart Article Listing Design Element - Affino's most dynamic grid listing element can be used for a variety of events
  • Smart Event Listing Design Element - A dedicated Event Listing element with very specific Event-related attributes
  • Topics - Topic are the ultimate grouping, filtering, navigation and categorisation element - for instance they can assign category colour bands to different conference activity types - as pictured above

How is it different?

How is it different?

Affino Events differ from the majority in a number of ways. Most events solutions tend to be stand-alone and dedicated specifically to the one task, while Affino Events dovetail into your entire business - feeding off and back into the key sales and customer acquisition processes as part of a full Affino solution.

 

The whole process for Events is more fluid, more organic and more evolutionary. Gone are the days when you keep scrapping the whole event space and starting again. Affino delivers for you a permanent space within the digital domain - where your Events can grow and prosper over many years, and you can grow and expand the engagement with the audience at the same time.

 

While there is obviously a need for the physical event to change regularly - owing to venue restrictions or scheduling conflicts or some other material world challenges. Yet your Affino Event is not governed by the same concerns. You can have a continuous service delivery of directory and related services, alongside a variety of smaller activities and breakout events - throughout the year.

 

You no longer need to keep harvesting and updating your central database, as with Affino, this will all be part of your core and central database and CRM. You can target that very specific customer audience with a whole series of totally relevant services and offers, while giving them real reasons and incentives to stay around and to keep contributing.

 

If you have no particular need for the perpetual events, you can still assemble a vast number of less structured and less formalised events - say an external events listing or directory. All these things are possible with Affino.

Serving Suggestions and Examples

Serving Suggestions and Examples

We have a number of Event-led customers like AOP, Ocean Media Group, Procurement Leaders, Shard Media and Smart Cities World, here are some of those key references:

 

What are the Key Benefits?

  • More Growth Potential
  • More Leverage
  • Extended Engagement Period
  • More Revenue Sources
  • Easier Setup
  • Permanent Event and Contact History
  • Greater Versatility
  • Less Overheads
  • Less Waste

Related Articles

Affino Contacts

Markus Karlsson

Markus Karlsson

Quang Luong

Quang Luong

Stefan Karlsson

Stefan Karlsson

Driving business at some of the world's most forward thinking companies

Rovio
IDG
Procurement Leaders
Ocean Media Group
Gill
Drewry
Shard Media Group
PPA
AOP - Association of Publishers
Briefing Media
IMRG
FG Insight
Investigo
TTG

Our Chosen Charity

Humanity Direct

And delivering industry leading awards

2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year
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