Affino has both manual and automated ’Related Items’ whereby diverse content can be pulled together on the same screen for collateral display, and to strengthen and reinforce particular articles, products or personnel listings. The Related Items are Dual as they can be assigned in two ways, and be set in both directions, so you can assign both to and from the related content in the same transaction.
The Auto-Related Content simply works on shared Topic assignment - such that if the viewed article has Topic A assigned to it, any other article with Topic A will be filtered through for display. This usually means that sites have a dual Topic hierarchy too - one for navigation / key category purposes, and the other purely to combine relevant related content together.
The purpose of Related Items is two-fold - to keep customers and prospects onsite for longer - browsing continuously reflowing related materials. But also to give greater authority to articles and features by pulling in related references and resources which reinforce the core message and proposition and aid SEO.
While plenty of systems have some form of Related Items, few offer the versatility of Affino. You have various means at your disposal to control exactly what related collateral is displayed in each context. You might prefer more manual associations as you have finer granular control, but on Affino.com you can see examples of both - we tend to use 'Related ...' as the header label for precisely manually related content, and 'Similar' for automated associations.
Then there are several variations in how you can control the display of those related elements - using different Design and Structural Elements. For Professional services sites, Related Items are essential in establishing the trifecta of Enterprise, Experts and Evidence as you can see on Drewry.
For Ecommerce websites, the Prime Related Carousel tends to be the preferred approach - used to pull together associated accessories or other similar complementary purchases. The name 'Affino' was originally derived from the Latin 'Affinitas' because of the core concept of relativity and related collateral display. Affino's mission was always to being content, media, commerce and community together - and that is core to Related Items - pulling relevant content together onto a single page for more powerful content delivery and stronger engagement.
Nearly every Affino site uses Related Items in some way including this one of course, good examples include: