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Dual Related Items


What is it?

Affino has both manual and automated ’Related Items’ whereby diverse content can be pulled together on the same screen for collateral display, and to strengthen and reinforce particular articles, products or personnel listings. The Related Items are Dual as they can be assigned in two ways, and be set in both directions, so you can assign both to and from the related content in the same transaction.


The Auto-Related Content simply works on shared Topic assignment - such that if the viewed article has Topic A assigned to it, any other article with Topic A will be filtered through for display. This usually means that sites have a dual Topic hierarchy too - one for navigation / key category purposes, and the other purely to combine relevant related content together.


The purpose of Related Items is two-fold - to keep customers and prospects onsite for longer - browsing continuously reflowing related materials. But also to give greater authority to articles and features by pulling in related references and resources which reinforce the core message and proposition and aid SEO.

The Key Constituent Components

The Key Constituent Components


  • Articles - Articles are the principal and most common elements of Related Items
  • Auto-Related Content Design Element - Ability to display listing of automatically related articles based on shared Topics
  • Media - Another common Related Item Category
  • Prime Related Design Element - Ability to manually related diverse content together in single or dual direction
  • Prime Related Carousel - Design Element which allows scrolling of related content - typically used for store-fronts
  • Related Content Categories - For manual relating, you can related to/from - Article | Section | Blog | Campaign | Channel | Contacts | Document | Forum | Forum Thread | Mailing List | Media
  • Topic Manager / Topics - Where you set up Topics that are instrumental in Auto-Related display
  • Registration / Demographic Profiles - Topics appear as interest preferences during registration and are assigned to User / Contact to be used for Personalisation, Recommendations and automated Related display
  • Related Profile - Settings Profile which allows you to configure / filter / sort which types of content can be related and displayed, and in what format
  • Relating - the relate button on each Channel, Section, Article, Media item and more allows you to search for content to relate, select the relationship type, and then sort the related items in the optimal sequence
  • Structure (Channels/Sections) - You can relate to/from Channels and Sections

How is it different?

How is it different?

While plenty of systems have some form of Related Items, few offer the versatility of Affino. You have various means at your disposal to control exactly what related collateral is displayed in each context. You might prefer more manual associations as you have finer granular control, but on you can see examples of both - we tend to use 'Related ...' as the header label for precisely manually related content, and 'Similar' for automated associations.


Then there are several variations in how you can control the display of those related elements - using different Design and Structural Elements. For Professional services sites, Related Items are essential in establishing the trifecta of Enterprise, Experts and Evidence as you can see on Drewry.


For Ecommerce websites, the Prime Related Carousel tends to be the preferred approach - used to pull together associated accessories or other similar complementary purchases. The name 'Affino' was originally derived from the Latin 'Affinitas' because of the core concept of relativity and related collateral display. Affino's mission was always to being content, media, commerce and community together - and that is core to Related Items - pulling relevant content together onto a single page for more powerful content delivery and stronger engagement.

Serving Suggestions and Examples

Serving Suggestions and Examples

Nearly every Affino site uses Related Items in some way including this one of course, good examples include:


What are the Key Benefits?

  • Stronger Proposition Impact and Reinforcement
  • Keeps readers and customers on-site
  • Reveals related opportunities that might otherwise be missed
  • Groups elements together for more powerful single=screen display
  • Maintains content flow and prevents bottle-necks
  • Helps add value to retail side by suggesting accessories and 'complete the outfit', 'set' etc.
  • The best way to deliver credentials is via associated collateral display with relevant references
  • Provides context
  • Improves SEO

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Affino Contacts

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