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Unified Control Centre


What is it?

The Essence of Single Customer View - Unified Control Centre means two things - a uniform interface to access all the functions and data generated by your digital business. Secondly - the ability to consolidate and focus all that data on a single tabbed screen view - where you can instantly view all the available details for individual customers and all their dealings with you - active and passive.


Affino encompasses a host of different functional areas and pulls in and logs information on every ’touch’ a customer has with you - from basic page impressions through to more advanced interactions and transactions, from simple workflows to longer ranging customer journey trends - featuring trigger points with automated incentives and rewards.


By virtue of Affino’s holistic nature - that it covers so many different areas, no comparable system is able to offer as much detail - as seamlessly and out-of-the-box.


You get instant snapshots of who and where your customer is at, what their true value is to your business, and an insight into how to elevate them to the next step up on the Customer Ladder - to make them even more valuable to you and vice versa.

The Key Constituent Parts

The Key Constituent Parts
  • Control - Control Home Page, as above, quick links to key functional areas and common tasks
  • Publish - Core CMS functions - Content Management and Publishing Workflow, Article Style Selection and Organisation, Event Management, Print Management, Archiving, Article Admin, Incoming + Outgoing Feeds, Topic Management and Taxonomy
  • Promote - Key Promotional tasks - Ad and Message Campaigns, Content Subscriptions, Social Connectors / Sharing, Sales & Marketing Automation / Customer Ladder
  • Social - Core CRM activities and Customer Interactions - Accounts, Contacts, Contact Lists, Full CRM including Opportunities, Leads, Contracts, Bills, Conversion Funnels, Tasks and Content Notes, with CRM Analysis, Comments, Messaging, Forms, Forums and Collaboration
  • Media - Key DAM functions - Media Libraries and Media Management, Dropbox sync, Media Profiles, Media Worfklow Profiles and Streaming Sources
  • Structure - Affino's structural elements - Zones, Channels, Sections, with Site Tree, Structure Copy and Restructure tools
  • Design - Affino's DIY Design Centre Implementation Utility - Skins, Design Objects, Design Elements, Design Styles, Design Frames, Design Scripts, Data Tables, Breakpoint Profiles, Fonts, Template Management
  • Commerce - Catalogue Items, Inventory, Shopping Basket, Checkout, Payment Gateways, Order Management, Coupons, Discounts, Shipping Profiles, Subscription Plans, Sales Reports, Sales Admin
  • Analyse - Dashboard, Customer Ladder Analysis, Various Site, Publish, Promote, Social, CRM, Structure, Commerce and Security Analytics
  • Security - User Profiles/Profiling, Security Groups, Security Rights, Registration / Demographics, Login, Account Management, Engagement Profiles, Security Filtering and Admin
  • Settings - Affino very highly user-configurable - dozens of Settings Profiles in following categories: System, Messaging, Business, Search, Social, Content Profiles, Domain, Media Profiles, Webservice Profiles, Analysis Settings / Logging

How is it different?

How is it different?

The fundamental difference is just how much scope Affino covers, and the fact that it is all baked into a singular seamless system for instant and deep access. Most comparable deployments make use of lots of different 3rd party systems which simply cannot function in as seamless a manner, nor can they reveal as much detail as quickly or as effortlessly. In addition - Affino's enormous interconnectivity makes for unique synergies between different functional areas, which simply cannot be done outside Affino's unique infrastructure.


Even though all of this is available on-tap and out-of-the-box, it is essential that it is set up in the most optimal manner for growing your business. Fortunately, Affino has the full spectrum of options which are wholly user-admin configurable, and which means no technical / development skill are required to deploy such a system. This is in marked contrast to comparable deployments where very intricate developer-built integrations must be originated and maintained at typically very high cost.


Affino not only gives you a far greater reach and scope, it does so with a lower entry investment overall, and much leaner overheads.

Serving Suggestions and Examples

Serving Suggestions and Examples

You can view static screenshots of the Affino Control Centre (as above) and some animations on the Solution pages of this site - for obvious data and privacy protection sensibilities, some of the data has been altered; also for optimised display purposes.


You are best off here viewing a live demonstration - that alone can convey what Affino is truly capable of.


Book a Demo


What are the Benefits?

  • Single Customer View / Single User View
  • Total Customer Overview
  • Increased Levels of Automation
  • Increased Synergies
  • Lower Overheads / Less Maintenance
  • Greater Leverage
  • More Revenue Streams / Monetisation
  • Higher Productivity
  • More Engagement
  • More Empowerment

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Affino Contacts

Markus Karlsson

Markus Karlsson

Quang Luong

Quang Luong

Stefan Karlsson

Stefan Karlsson


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Driving business at some of the world's most forward thinking companies

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AOP - Association of Publishers
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And delivering industry leading awards

2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year

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