Also known as Up-sell content metering - it is Affino’s functionality for encouraging users / customers to continually up their status in order to access increasingly more valuable and unique content, functions and features. It makes use of Affino’s core CRM, coupled with the Security System of Security Groups and Security Rights and encourages prospects to register, registered users to become subscribers or members, and members to attain VIP status.
It is a linear scale per Zone (site), where each targeted user / customer group’s status is targeted by specific Security Group and a Security Right Restriction - for which they can be given a set number of ’free passes’ in order to sample the content at that level before they commit - this is usually 2 per month or so, but is just as likely to range from 0 to 10.
Each Zone can have its own Metering Profile - which defines however many metering levels you want - typically: Prospect > Registered User > Member. The scale applies uniformly and linearly to content, so you need to define who you are going to target before you set out your structure and assign Security Right to articles.
There is additional intelligence on the Metering Profile to provide bypasses for Referral Domains and Message Campaigns - this is particularly handy when prospect level is set to 0 passes. Generally it is advised that you allow customers some sort of sneak-peek, so we would recommend a very low limit over ’0’ as we’ve found that to work more successfully for most Clients.
As with everything Affino it is wholly seamless and baked into the core system - with every action logged in the Core-Connected CRM. It makes use of several synergies which would be nigh on impossible to achieve through an enterprise stack or integrated component solution. The logic is simple to pick up and outlined by the above visual - a series of securities which block access to content, but enable free passes for sampling purposes.
The fact that it interacts directly and instantly with Affino's Design Elements and Sales & Marketing Automation means you can create smart daisy-chained workflows you could not elsewhere. We try to tie everything we do into the Core CRM of the system and into our central Customer Ladder methodology which fuels the various automations, and exists to incentivise, motivate, up-sell, track, recognise and reward customers for their every activity.
Because everything is both native and seamless, you get real-time big data like nowhere else, and everyone on the site is profiled for further potential follow-up. We like to think that the individual Affino elements add efficiency and ergonomics to the extreme - allowing you to setup quickly, then fire and forget, and let the system do the heavy lifting for you.
The first Client to make use of Affino Content Metering was FG Insight - whose up-sell screen you can see immediately above. Most of our clients are now running some form of Content Metering, as are we on our Insights Channel. Here are some of the leading examples: