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Persistent Content Delivery


What is it?

The way Affino serves up Content, Media and Promotional Elements including Ads and Campaigns - wholly seamlessly and within the same platform. Essentially, the code for promotional elements is indistinguishable from other content and media, meaning that absolutely everything displays through to the end-user - regardless of whether they are using an adblocker or similar privacy tool. Affino is also able to track 100% of the audience with full integrated analytics.

The Key Constituent Parts

The Key Constituent Parts
  • Publish - Affino's core CMS element - various article types, events, directories, blogs
  • Media - Affino's Media management handles 35 different media types, all those that can be served in the browser are delivered natively inlcuding native audio and video players
  • Promote - The promotional elements, in the main Ad and Message Campaigns, once more fully uniformly and integrally coded and served natively and indistinguishable from Content or Media
  • Social - Login, Registration, Networking, Community, Forums, Comments, Messaging, User Profiles and Members Listing - all seamlessly part of the whole and sitting in amongst and alongside other core natively delivered content and functionality
  • Ecommerce - Products and Catalogue Items, Shopping Basket Checkout and Customer Account, all native and seamless
  • Fundraising - Affino's funding element sits once more entirely within the core system
  • Sales & Marketing Automation - 50+ tracking, incentives and rewards functions which operate core to the platform
  • Recruitment - Jobs listing and relevant references served seamlessly from within same system
  • Analytics - fully integrated analysis engine, for un-blockable analsysis
  • Paywall - native content metering and paywall seamlessly integrated with core content delivery, securuity and subscription management

How is it different?

How is it different?

Affino, in being a Unified digital platform, channels everything universally through the same system. This means that everything is served up more uniformly and robustly and more intact.


Comparable solutions are typically enterprise software stacks which integrate a number of disparate systems together - which means that there are typically overt differences between how different content and functional elements are served up. This separation means they can be more easily intercepted by ad blockers, and need constant maintenance updates to ensure everything still works together, let alone works efficiently and optimally.


Not only does Affino server everything centrally and natively, by its very nature it means that more of the content gets through to the directly targeted end user, and more data and intelligence is gathered along the way. Only Affino can offer this total unified experience.

Serving Suggestions and Examples

Serving Suggestions and Examples

All Affino Clients use several parts of the system, none more so than Procurement Leaders, who utilise near enough every part of the Affino Platform:

What are the Benefits?

  • Better Customer Experience
  • Better Engagement
  • More and Better Data and Analysis
  • Easier Maintenance
  • Lower Overheads
  • Greater Audience Visibility
  • Higher Penetration Rates

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Affino Contacts

Markus Karlsson

Markus Karlsson

Quang Luong

Quang Luong

Stefan Karlsson

Stefan Karlsson


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Driving business at some of the world's most forward thinking companies

Procurement Leaders
Ocean Media
Shard Media Group
AOP - Association of Publishers
The Stage
Law Business Research
Internet Retailing

Our Chosen Charity

Humanity Direct

And delivering industry leading awards

2016 British Media Awards - Technology Provide of the Year - Silver
2014 PPA Connect Awards - Procurement Leaders awarded Event Brand of the Year
2014 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year (Again!)
2014 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year (Again!)
2014 AOP Digital Publishing Awards - Procurement Leaders awarded Best Business to Business Website
2013 PPA Awards - Procurement Leaders awarded Independent Publisher Digital Product of the Year
2013 PPA Awards - Procurement Leaders awarded Business Media Brand of the Year
2013 PPA Digital Publishing Awards - Procurement Leaders awarded Business Media Digital Brand of the Year

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