Affino handles events somewhat differently to most systems. Moreover there is a different philosophy at play here, with the value and worth of a digitally managed event being extended well beyond the few weeks of lead-in, actual event and follow-up. Many Events systems look to charge licence fees per event domain per year. While for Affino, Events are just another kind of content which can be enhanced by sales and marketing automation, extended engagement and monetisation.
The idea behind Affino Events is to create perpetual spaces with proper communities and services attached - where like-minded consumers or professionals can ’meet’ year-round - be influenced and influence each other. Of course it’s understood too that some events really are momentary, or of secondary importance, and we make accommodations for those too - allowing a variety of events listings and directories to be created. Essentially, you can make these as simple or full-service as you like, and events can be free or paid-for using Affino’s seamless Ecommerce elements.
Affino uses a smart system of principally Design Elements, Topics and Grouped Articles and Steps to allow you to pull together all manner of different events in the format you need - this covers Exhibitions, Awards, Conferences, Seminars and Shows to name the main types. All of these can benefit from Affino’s extended range of functionality and services - bringing relevant social and commercial functions to play without additional outlay.
Some of our Clients - like Procurement Leaders do a lot of customisations for their events, while the majority of Clients find enough versatility in the core components to achieve what they want with the standard options.
Affino Events differ from the majority in a number of ways. Most events solutions tend to be stand-alone and dedicated specifically to the one task, while Affino Events dovetail into your entire business - feeding off and back into the key sales and customer acquisition processes as part of a full Affino solution.
The whole process for Events is more fluid, more organic and more evolutionary. Gone are the days when you keep scrapping the whole event space and starting again. Affino delivers for you a permanent space within the digital domain - where your Events can grow and prosper over many years, and you can grow and expand the engagement with the audience at the same time.
While there is obviously a need for the physical event to change regularly - owing to venue restrictions or scheduling conflicts or some other material world challenges. Yet your Affino Event is not governed by the same concerns. You can have a continuous service delivery of directory and related services, alongside a variety of smaller activities and breakout events - throughout the year.
You no longer need to keep harvesting and updating your central database, as with Affino, this will all be part of your core and central database and CRM. You can target that very specific customer audience with a whole series of totally relevant services and offers, while giving them real reasons and incentives to stay around and to keep contributing.
If you have no particular need for the perpetual events, you can still assemble a vast number of less structured and less formalised events - say an external events listing or directory. All these things are possible with Affino.
We have a number of Event-led customers like AOP, Ocean Media Group, Procurement Leaders, Shard Media and Smart Cities World, here are some of those key references: