There are many thoughts on why Google has introduced AMP - Accelerated Mobile Pages. Some are that Google is looking to provide genuine benefits, and are focused on speeding up the mobile experience. Many thoughts however are that it is defensive and reactionary by Google, e.g. responding to Facebook’s Instant Articles.
Here are some of our initial thoughts, no doubt these will evolve as AMP evolves.
AMP pages are supposed to be ...
Affino 7.4 is very much a usability focused release which includes six months’ worth of usability improvements and bug fixes. There are key usability improvements throughout Affino and the CRM in particular has been transformed in its day-to-day usability with this release.
Affino 7.4 also introduces two new significant behind the scenes changes. The first is that everything now points to affino.com, the second is the shift for the Design Centre to be the Classic Design Centre. ...
Affino 7.1 is now out, and it’s a major release in every way. Whilst there are many aspects to this Affino release, the two key threads are improved scaling and greater engagement. Affino 7.1 has been significantly re-architected to scale with new search and analytics engines. With the release of Affino 7.1 we will also be migrating sites to our new super-scaling cloud.
We’ve rolled out big updates to many core Affino services including Messaging, Search, Analysis, Customer...
Ecommerce is speeding up, and no one is safe if they’re not fully committed to meeting the evolving market head on. 2013 will see big winners and losers as more shopping goes digital.
Here are some of the key trends for the coming year.
Nothing comes close in importance to being able to tailor the buying experience for each and every one of the shoppers who comes to you, whether it’s online, on mobile devices, kiosks, in-store or via ...
Our priority for Affino 7 has been to make the most productive platform available for running your business online. The integrated nature of Affino means you only have to manage your community, content, products, design, , promotions and analytics in one place. This is by far the most effective approach for managing an online business. What we have done with Affino 7 is to improve in every way how how you manage your online business.
Affino 7 has a New Control Centre, with the pages ...
Affino 6.0.16 is not about a small number of key updates, instead it’s about the overall improvement in Affino’s quality with this release as hundreds more rough edges are smoothed out, including a lot of complex long-standing issues. It’s an exciting release as it raises Affino’s quality level yet again to the highest level yet.
There are however three headline new features in this Affino release: The Cookie Policy / EU Privacy Directive Bar is a key update and...
"Having all content and e-commerce functionality on one platform is proving highly successful. For the reader, they have a better all-round experience and more immersive engagement, where they never need to re-enter details already provided at registration."
"We're Very, Very, Very, Very Happy with our Branding and Website and really appreciate how it just all works super smoothly and efficiently all of the time."
"Affino worked with Drewry to deliver on an uncompromising and complex brief - which covered responsive CMS, fully integrated CRM, messaging, product fulfilment and subscription management. We have been impressed with the solution which has helped transform our approach to marketing and business development."
"Affino worked with TTG to deliver its new responsive-design digital business. The new solution gives TTG a more dynamic edge in an increasingly competitive environment."
"Affino worked with Briefing Media to deliver the new responsive-design FG-Insight digital business. The forward evolution of Farmers Guardian matches the increasingly important role technology plays in modern farming."
"Whilst we have always been able to see which articles have been the most popular, the new Article Report functionality allows us to instantly see which types of audiences are reading a particular article without setting up conversion events. To retrospectively interrogate this data has been a godsend and has given us a more detailed view of audience engagement with absolute ease."
"Working with Affino has been instrumental in creating the very best environment for us to engage fully with our readership.”
"Icelandair Cargo has been with Affino since 2005. Our internal customer web based on the Affino platform is well received and widely used by our customers and interacts via webservices with our Cargo Systems. The web has been upgraded throughout the years both technically and with more functionality added. Affino always delivers professionally and as promised."
"We worked with Affino for almost two years on a major website build and platform migration. It was an extremely complex project involving many bespoke elements. Affino were thoroughly responsive and communicated well throughout and their team were friendly and willing to help us achieve our ambitious goals. We’re very pleased with the modern and professional look and feel of the new website and users have been similarly impressed. Several of the bespoke elements added to the database platform have enhanced our ability to analyse our data and the platform works smoothly and reliably. Affino’s work has helped us to scale up our operations as well as grow and strengthen our brand."
"A very easy to use and highly functional experience, the new site looks fantastic - we've ended up with a great final product after a really positive and smooth running operation. Affino's support was highly responsive and always there when we needed it. And it was heartening to be on the receiving end of so much positivity from the readership"
"Affino always delivers on budget and on time!"
Meetings:
Skype and Zoom
Registered Office:
55 Bathurst Mews
London, UK
W2 2SB
© Affino 2024