Connect with Us!
Latest Event
Latest Case Study
Latest Case Study
Discover Affino
Affino Social Commerce Blog
Affino 2013 Priorities - Update
It’s the time of year where it’s good to review how far we’ve come with Affino’s development since we set out the 2013 Priorities. The big picture is that we’ve wrapped up one of the two biggest initiatives this year which was to re-architect Affino for super-scaling.
Performance
It took us half the year to get there, but we’re now seeing great up-time figures across the board for Affino’s SaaS services. There are still more ...
Multi-format Affino 7 - Desktop, Laptop, Tablet and Mobile
For the first time, Affino runs great on mobiles and tablets. It’s been a long-term project we’ve been working on for the past two years, and it will be a year or so until everything is likely to be perfect across all mobile platforms.
For anyone working in mobile, it’s a minefield, and lots of decisions have to be made along the way. I’ve posted previously about how under-developed mobile browsers are, but that has largely changed in the past year. For the most...
Affino 7 Release
Our priority for Affino 7 has been to make the most productive platform available for running your business online. The integrated nature of Affino means you only have to manage your community, content, products, design, , promotions and analytics in one place. This is by far the most effective approach for managing an online business. What we have done with Affino 7 is to improve in every way how how you manage your online business.
Affino 7 has a New Control Centre, with the pages ...
Affino 7 Control Centre Evolution
The Affino 7 Control Centre will build on familiar metaphors. Behind the scenes it’s all change though with every single screen having been updated.
You will be more productive at doing almost any management task, whatever the context.
New Look
Expect a great new look. It’s a natural evolution for Affino, and is better suited to the mix of desktop and mobile environments Affino is used in. It will also be faster.
No Screen Left Behind
We ...
Checklist for Evolving your Social Commerce Site
For any online business to succeed and remain relevant, you need to continuously review what is and isn’t working. At a minimum you shuld do an annual review where you check your assumptions and apply your learnings for the year.
We’re often asked to help work through this process. Below is a useful checklist when you’re looking to update your online business.
Target Market
The most important element is identifying your target market, i.e. who’...
Affino 6.0.15 Release - Ecommerce, Usability and Recruitment
Affino 6.0.15 Release - Ecommerce, Usability and Recruitment
This release is the culmination of seven months work on the new Optimised Affino Checkout. During the course of the last six months we have rolled out dozens of incremental improvements (and fixes) to the checkout process to drive higher conversion rates. The checkout experience has been taken to the next level with a complete revamp for simple, fast checkouts. We’ve also rolled out a new ecommerce engine, greatly ...
Affino Beta Labs - Hardcore Research at Comrz
We’re heavily into R & D at the moment in the Comrz Virtual Research and Development Labs. Three projects in particular are going to have a big impact over the coming year.
Affino Messenger v2
One of the things we get asked about the most is "when will the next generation of Affino Messenger come out so that we can re-enable instant messaging on our site". The good news is that it is now well under-way and we are looking to release a Beta version with the next Affino...
Automated Customer Ladders - The Ultimate Social Commerce Driver - Delivered by Affino
The most significant development for Social Commerce will be for sites to lead and support customers up the customer ladder. Each rung takes a person through the higher engagement levels, starting with them getting to know you and your products right through to encouraging and supporting their evangelising on your behalf.
The next release of Affino will deliver on this golden standard in a way no platform has done.
The Background
Many years ago (1998) I was working ...
Did you find this content useful?
Thank you for your input
Thank you for your feedback
Simon Hassell, Commercial Director, The Stage
"Having all content and e-commerce functionality on one platform is proving highly successful. For the reader, they have a better all-round experience and more immersive engagement, where they never need to re-enter details already provided at registration."
Nick Swift, CEO, Humanity Direct
"We're Very, Very, Very, Very Happy with our Branding and Website and really appreciate how it just all works super smoothly and efficiently all of the time."
James Harley, Head of Marketing and Business Development, Drewry
"Affino worked with Drewry to deliver on an uncompromising and complex brief - which covered responsive CMS, fully integrated CRM, messaging, product fulfilment and subscription management. We have been impressed with the solution which has helped transform our approach to marketing and business development."
Daniel Pearce, Managing Director, TTG
"Affino worked with TTG to deliver its new responsive-design digital business. The new solution gives TTG a more dynamic edge in an increasingly competitive environment."
Rory Brown, CMO & Co-Founder, AgriBriefing
"Affino worked with Briefing Media to deliver the new responsive-design FG-Insight digital business. The forward evolution of Farmers Guardian matches the increasingly important role technology plays in modern farming."
Nolan O'Connor, Marketing Director, SmartCitiesWorld
"Whilst we have always been able to see which articles have been the most popular, the new Article Report functionality allows us to instantly see which types of audiences are reading a particular article without setting up conversion events. To retrospectively interrogate this data has been a godsend and has given us a more detailed view of audience engagement with absolute ease."
Andrew Cadman, CTO, AgriBriefing
"Working with Affino has been instrumental in creating the very best environment for us to engage fully with our readership.”
Bertel Ólafsson, Cargo Solutions Manager, Icelandair Cargo
"Icelandair Cargo has been with Affino since 2005. Our internal customer web based on the Affino platform is well received and widely used by our customers and interacts via webservices with our Cargo Systems. The web has been upgraded throughout the years both technically and with more functionality added. Affino always delivers professionally and as promised."
Rupert Wilson, Head of Research, Who’s Who Legal
"We worked with Affino for almost two years on a major website build and platform migration. It was an extremely complex project involving many bespoke elements. Affino were thoroughly responsive and communicated well throughout and their team were friendly and willing to help us achieve our ambitious goals. We’re very pleased with the modern and professional look and feel of the new website and users have been similarly impressed. Several of the bespoke elements added to the database platform have enhanced our ability to analyse our data and the platform works smoothly and reliably. Affino’s work has helped us to scale up our operations as well as grow and strengthen our brand."
Martin Hilditch, Editor, Inside Housing
"A very easy to use and highly functional experience, the new site looks fantastic - we've ended up with a great final product after a really positive and smooth running operation. Affino's support was highly responsive and always there when we needed it. And it was heartening to be on the receiving end of so much positivity from the readership"
Rósant Guðmundsson, RARIK Head of PR and Marketing
"Affino always delivers on budget and on time!"
Driving business at some of the world's most forward thinking companies
Our Chosen Charity
Meetings:
Skype and Zoom
Registered Office:
55 Bathurst Mews
London, UK
W2 2SB
© Affino 2024