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Stefan's Naturally Aspirated Blog

Maximising Revenue #1 - More effective customer targeting through Multi-domain Delivery

AffinoAffino 7Affino Social Commerce SolutionAffino ZoneComrzecommerceeTesteTest.ieGill & MacmillanGill & Macmillan BooksGill & Macmillan EducationGill & Macmillan Fireworksinternet retailMaximising RevenueMore SuccessMulti-domainMulti-domain DeliveryMultiple Storesonline retailpublishingSounds Good PhonicsZone+-
2013CRZBlgMultiDomain480V2

We were somewhat surprised to find that the majority of eCommerce platforms cannot easily be set up or extended for Multi-domain Delivery. By this I mean the ability to target different market segments - whether geographic or other specialisation, by adjusting settings on the same site licence.

The Affino Social Commerce Solution offers just such an ability out-of-the-box; we call it a ’Zone’. You can set up numerous Zones on your Affino site licence - all with different URLs or ...

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