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Stefan's Naturally Aspirated Blog

The Rise of Short-Form

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Pew Research reports that people check their smartphones 100 times a day on average. At the same time this current generation’s attention span continues to dwindle (increased ADD). Of course the world is totally over-saturated with media, to an extent that people no longer seem willing to consume any form of media in-depth as it were. This generation of consumers is what I designate ’Skimmers’ - they only consume media superficially really and at great haste.

 

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