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Stefan's Naturally Aspirated Blog

Brand Affiliation and Loyalty

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For all our Affino customers - "how do you relate to the Affino brand?" We hope that it underlines that you are adventurous, confident, creative, innovative, pioneering and smart in your decision making, forward-thinking, yet secure in the knowledge that we at Affino wholly practice what we preach and apply due care and attention to what we do. What about your relationships with other leading brands, what defines and builds long term loyalty and affiliation - which brands are more you than ...


Eric Prydz EPIC show at O2 Brixton Academy - 02 April 2011

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As a long-term fan of Eric Prydz in all his guises - Prydz / Pryda / Cirez D etc. (I have most of his output on 12" vinyl - yeah old-school I know!), and as the person who implemented most of the current look-and-feel of his website, I felt doubly proud / excited to have attended this landmark event.

Somewhere between 4,000 and 5,000 of us were packed into the cinema-style venue (O2 Brixton Academy), brother Markus and his wife Kinga completed our small group. We arrived via Victoria Line - just ...


iPhone 4 is evolution over revolution

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Let’s start with the good news - the new iPhone 4 looks pretty gorgeous, and looks like it’s beautifully put together from superior materials and components. It has the iPad’s fast A4 processor, although this is probably being underclocked on the iPhone to save on battery life. Also, the phone has a much improved OS (iOS 4) and around 100 or so new features. That said, a lot of the ’New Features’ showcased are Apple simply catching up with much of the current ...

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