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Stefan
Posted by Stefan

29 Feb 2012 1:22 AM
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It seems MySpace is still very much in catch-up mode, as its latest offering does not really offer up anything close to the scene-changer that MySpace so desperately needs. I remember the older MySpace Player quite fondly - with its animated EQ bars and customisable colours; since then we have seen Spotify, Soundcloud, Tomahawk, Last.fm and even YouTube stealing a march on MySpace’s former lead in the online music promo sector.

As a Music Player, it probably owes most to Spotify - in terms of its overall look and feel / usability, and recommended similar artists, playlists and ’radio’ functions. Spotify though is much further ahead with all its really clever apps and integrations.

With Justin Timberlake’s involvement in MySpace, I had high hopes that they would do something radical to try to take a leading stake in the music industry again. This Music Player is just an also-ran though, it really does not do anything better than what’s already out there, and there’s no cool function or even tiny detail touch which makes you sit up and take notice.

I’m not saying that MySpace is wholly doomed yet, but they have to do a lot better than this to make themselves relevant and worthy of our attentions once more. In the past I used to check in regularly with MySpace to listen to various artists’ latest tracks - particularly new and up-and-coming artists. Nowadays, most artists make use of Tumblr or just upload a static image to YouTube to accompany their latest promo singles. I do regular record reviews, and the number of artists who use MySpace as a primary resource is dwindling fast, these days, music artists are more likely to lead on Twitter, Facebook and YouTube. It used to be the case that new music artists broke though on MySpace - a la Lily Allen, nowdays though it’s YouTube a la Justin Bieber!

I have always said that for MySpace to succeed, they need to focus on the music-discoverability angle, which now has been largely taken over by sites like Last.fm and even Spotify, as I mentioned previously. MySpace has to come to market with something cleverer and slicker than what already exists - they need to be moving ahead, not toeing the line. If you compare the MySpace Music Player to Tomahawk for instance, MySpace is several steps off the pace, even though its presentation is more elegant. I have already

... New MySpace Music Player is likely too little too late
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Stefan
Posted by Stefan

28 Feb 2012 3:40 PM
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I’ve been playing around with the Tomahawk Social Media Player desktop app for about a week now - since brother Markus introduced me to it - it exists in both PC and Mac flavours, with the latter being slightly more seamless an experience at the moment. This is definitely NOT a replacement for Spotify, more of a useful addition to it - as the largest library of quality music media comes from Spotify itself (requires Premium account).

Out of the box, Tomahawk does not do much more than play back files you already have on your desktop or network. To really get it working, you need to configure a number of ’Resolvers’ which include the following:

For Spotify Premium account holders (Windows Users) you need to download a separate Spotify Resolver from the Tomahawk site. All these Resolvers are only semi-official, so chances are some of them could get blocked at some stage in the future, but essentially the system allows you to search by all these resources and play back the various sound files on the Tomahawk Player.

It’s currently a little clunky and unrefined in its user experience and does certain things more awkwardly than one would have deemed necessary. There are separate searches for instance for ’Super Collection’ (Online Resources) and ’My Collection’ (Your own local or networked music files) - why these are not combined into a single uber search is kind of strange. Also, the Search results themselves are no way near as clear and concise as those on Spotify. In many ways, this seems very much a beta release - when compared to the slick experience of Spotify and new online apps like Pinterest.

There’s nothing particularly genius about the search either - as it does not retrieve all those oddly named YouTube files which you can find yourself on YouTube. Some of the results are bizarre ’near matches’ which appear midway through the results listsings rather than at the bottom - they should really be arranged by some sort of ’suitability’ algorithm.

So in short, the interface and

... Tomahawk Social Media Player is the future of online music playback - still requires a lot of refinement though
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