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Stefan's Naturally Aspirated Blog

10 Reasons why you may need to switch Platform to grow your business in 2014

AffinoAffino 7Affino Social CommerceAffino Social Commerce SolutionContent PersonalisationCustomer Experience PlatformEasy Back-end IntegrationecommerceEnabling PlatformInstant AnlyticsMulti-domainMulti-domain DeliveryOnline EngagementOnline Incentivesonline retailpublishingReplatformingResourceresponsive designseoSEO Structuresocial commerceWeb Business ROIWeb PersonalisationWeb ROI+-
2014AFBlgReplatforming480

Over the last 12 months, we have heard a lot about the need for replatforming, owing to game changers and paradigm shifts in the online retail industry. The chiefest of these is the increasing consumer shift to mobile devices and the need to provide a seamless high-level customer experience across all channels of involvement. Responsive Design will of course be essential, but there are several other key criteria which will need to be seriously considered too.

 

Here follows a quick ...


Maximising Revenue #1 - More effective customer targeting through Multi-domain Delivery

AffinoAffino 7Affino Social Commerce SolutionAffino ZoneComrzecommerceeTesteTest.ieGill & MacmillanGill & Macmillan BooksGill & Macmillan EducationGill & Macmillan Fireworksinternet retailMaximising RevenueMore SuccessMulti-domainMulti-domain DeliveryMultiple Storesonline retailpublishingSounds Good PhonicsZone+-
2013CRZBlgMultiDomain480V2

We were somewhat surprised to find that the majority of eCommerce platforms cannot easily be set up or extended for Multi-domain Delivery. By this I mean the ability to target different market segments - whether geographic or other specialisation, by adjusting settings on the same site licence.

The Affino Social Commerce Solution offers just such an ability out-of-the-box; we call it a ’Zone’. You can set up numerous Zones on your Affino site licence - all with different URLs or ...

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