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Stefan's Naturally Aspirated Blog

Extreme couponing for all is here to stay! Beware!

Amazon LocalBootsCliniqueCouponingCouponsDiscountsFacebook DealsGoogle OffersGroup BuyGroup BuyingGrouponHMVLocal OffersSpecial OffersTesco+-
2011ComrzBlogCouponsM

With so many of the key Internet players now muscling in on the Groupon action - Amazon Local, Facebook Deals, Google Offers etc., it is quite evident that ’couponing’ and group buying is here to stay in a big way.

Whilst ’couponing’ has long been a way of life for many an American, it’s not really had the same immersive impact on this side of the pond.

As a brand engineer and marketeer, I’ve always supported the couponing concept for company / product ...


What is the correct definition for Social Commerce?

bazaarvoiceBonanzaBuzzmartGroup BuyingGrouponInternet HubLocalMiloQ&AQuestions and AnswersRatings and ReviewsrecommendationsReevooRetail MarketplaceShopIgniterSocialsocial commercesocial marketplaceSocial PromotionSocial WidgetsThisNextViewpoints+-
2011ComrzBlogWhatSocComrzM

In a recent Blog post, I referred to Brian Solis and JESS3’s ’Conversation Prism’ where they list 7 companies as being representative of Social Commerce; as follows:

Bazaarvoice - 3d Party Widgets for Ratings / Reviews / Answers - similar to UK-based Reevoo
Groupon - Group Buying / Discounts
LivingSocial - Group Buying / Discounts
Milo - Local Shopping Marketplace (They define themselves as the Anti-Amazon marketplace - representing local retailers)
ShopIgniter - eCommerce, Social...


Do we really need Groupon?

Buying'commerceComrzCrowdityDiscounts'Google'GroupGroupolaGrouponIncahootKGBDealsLastminutesocial commercesocial marketplacesocial mediaSocial PromotionToptable+-
2011ComrzBlogGrouponM

Alongside many Brits, I have been encouraged to sign up to Groupon so as I don’t miss out on some amazing deal or stupidly pay over the odds for an essential product or service. I am already signed up to more specific discount sites / services like BrandAlley (mostly Fashion / Accessories / Homeware), Toptable (Restaurants) and Lastminute (Hotels / Travel / Excursions / Entertainment).

I am signed up on Groupon for ’London’ - but London is an enormous place, and all the offers ...

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